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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Why Is Everyone Talking about Conversational Marketing?

Meeting 443
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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Why Is Customer Experience So Hard to Explain?

FICO

When I tell someone what I do—customer experience consulting or customer experience management—the most common reaction is a nod. Customer experience is one of those topics that people hear mentioned and often think is something else. Your company mission incorporates customer focus, right?)

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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Transforming Financial Institutions With Agile

Perficient

In this blog, I define Agile, explain the key components of an Agile approach, and provide an example of a financial services firm leveraging an Agile methodology to create new products that contribute to elevated customer experiences. because it would impact the user interface and user experience, and thus, the production process.

Meeting 294
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14 Reasons Why You Should Grow Your Pega Career at Perficient

Perficient

More on How We’re Working with Pega Technology: Cloud-based business solution streamlines user experience and reduces costs. If you are looking for a set of highly motivated, self-driven individuals to work with, this is definitely the place for you.” — Udy Sharma , Director, Automation. Enjoy Autonomy and Flexibility.

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Mastercard’s Lifestyle Manager Aims To Build More Effortless Consumer Journeys

PYMNTS

That makes creating new offerings something that isn’t a “me too” (a variation of a travel benefit already out there), a challenge that Hondal said she and her team embraced to build something genuinely different and useful because the stay-gone-sideways is such a universal experience.