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Data – The Lifeblood of Intelligence Automation

Perficient

It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., This article breaks down how data powers intelligence automation. intelligence automation).

Data 491
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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How Opening Bank Data Can Transform SMB Lending

PYMNTS

Open banking’s impact on small- to medium-sized businesses (SMBs) continues to proliferate as traditional financial institutions (FIs) embrace the opportunity to unlock data for third-party platforms. ’s experience is quickly influencing the way SMB lenders approach open banking in other markets like the U.S.

Lending 233
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Launching a product that benefits the client and makes it to market successfully is a double win, but it requires constant collaboration between both the consultant and client teams. The first step to success begins with getting everyone involved on the same page, starting with a plan of action such as the following: Market Research.

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Eyewear Startups Put On Their Customer Experience Glasses With AR

PYMNTS

Before the dawn of 3D smartphone technology, it wasn’t easy for startups to create a customized product — and market it to a consumer. When the founders of King Children wanted to create eyewear to fit the custom needs of shoppers, for instance, they faced several challenges. For starters, customized products can be expensive.