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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Bank Innovation Completely Overhauls 2018 Conference Agenda

Bank Innovation

EXCLUSIVE- Bank Innovation has released the agenda for its seventh annual fintech conference, and it is completely overhauled to enhance the event experience for attendees.

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Facebook Launches ‘Watch Together’ Feature To Bring People Together Virtually

PYMNTS

For Facebook, Watch Together comes after two years of work, with the social media giant having first unveiled plans two years ago for the new video sharing/watching feature in 2018 at its F8 developer conference, according to TechCrunch.

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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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Twitter Chat: How to Handle a Social Media Crisis

William Mills

But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately. For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa, to discuss how to effectively manage a social media crisis. Q: Sounds like a solid plan!

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Artelys Uses FICO Optimization To Manage European Power Grid

FICO

Its market clearing engine, which is the heart of the solution, computes the activated bids and demands and relies on FICO Xpress. The TERRE market platform replaces a fragmented process, mainly managed at the national level, which was composed of several local mostly non-optimized sub-systems.

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Top News In Payments: Alexa Can Now Help Manage Medications, Facebook Bid Against Google For Fitbit

PYMNTS

Medication management features are currently in testing with customers of the Giant Eagle Pharmacy chain, which is based in more than 200 supermarkets. The social media company made multiple bids for Fitbit in October, with a final offer of $7.30 The bigger players often encounter fewer barriers to market entry and expansion.

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