Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

Accenture

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

PYMNTS

FEBRUARY 2, 2021

The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. The challenge is really hiring more salespeople to go around and represent the company to the B2B customer,” noted Hatcher.

Marketing 170

Marketing Strategy Meeting Online 170

Payments Source

MARCH 28, 2019

Once Apple looked at the state of its existing ecosystem, it identified a space it could uniquely deliver on, and activated the partners needed to make it come to fruition — a perfect example of the concept of ecosystem enablement, argues Frank Kenney, director of market strategy for Cleo.

Apple 129

Apple Company Marketing Strategies Cards 129

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. There are many reasons to leverage gifs within your marketing mix.

social media 348

social media Branding Video Marketing 348

BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

Perficient

AUGUST 14, 2023

Experimentation System Established For a company to enhance its experimentation maturity and amplify results using an experimentation system, it needs to instill a culture where decisions are grounded in data, permeating every level of the organization.

Google 419

Google Tools Analytics Strategy 419

American Banker

DECEMBER 6, 2023

MoneyLion and Pagaya, which were among the many payment companies that fought headwinds in the past two years, are using product and capital markets strategies to help them recover.

Marketing Strategies 83

Marketing Strategies Fintech Strategy Capital 83

PYMNTS

MAY 24, 2017

Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. Grebstein takes the spot previously occupied by Mary Beth West, who left the marketing post in April, moving on to the Hershey Company. On Tuesday, (May 23 rd ), J.C.

Marketing 100

Marketing Marketing Strategies Retail Strategy 100

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

APRIL 30, 2018

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Having the Right Technology.

Resources 340

Resources System Marketing Strategies Strategy 340

PYMNTS

APRIL 27, 2018

Starbucks saw strong growth in its loyalty program and mobile transactions over its second fiscal quarter of 2018, the company announced ahead of its earnings call. company-operated sales. company-operated transactions during the quarter. company-operated transactions during the quarter. The coffee chain added 1.6

Marketing 125

Marketing America Strategy Mobile 125

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies. “It’s

Marketing 100

Marketing Data Innovation Retail 100

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. Sometimes it might help for a company to consider building its own marketplace for many reasons. PIM is the foundation.

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

SEPTEMBER 8, 2016

7) that it reached an agreement with TPG to create a newly formed, jointly owned, independent cybersecurity company that will be named McAfee. billion equity investment in the company to help drive its growth and enable it to be a standalone company. We believe that McAfee will thrive as an independent company.

Company 100

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PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

William Mills

SEPTEMBER 19, 2019

Email remains one of the most effective marketing strategies B2B companies use to reach their target audiences. Assuming you’re following best practices for inbound marketing, your contact database is full of people who have already expressed interest in your product or services.

Marketing 47

Marketing Marketing Strategies Strategy Company 47

Perficient

JULY 22, 2020

As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company. If you haven’t thought through what you do and how you compete then your company will be impacted. There’s a gap in how companies act strategically. This is a valuable step.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. We are excited to learn from her experience from Toast and NCR, two companies we respect and want to emulate. Adding her to the company is going to propel us to our next phase.

New York 326

New York Marketing Strategies Customer Experience Maine 326

PYMNTS

OCTOBER 24, 2016

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. The press release says now is a “crucial time” for HighRadius, and Buxton is joining as the company readies for a period of growth expansion.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

BankInovation

DECEMBER 23, 2022

The New York-based fintech is a spend management platform that allows companies to request, approve and track expenditures in real time, according to Crunchbase. Teampay will use the funding toward advancing its go-to-market strategy, expand its workforce and prioritize its recent partnership […].

Fintech 52

Fintech New York Marketing Strategies Strategy 52

PYMNTS

FEBRUARY 26, 2020

Qdoba guests have been known to engage the company by way of mobile apps over other methods, according to the company, so the eatery wanted to make sure its digital branding and mobile experience were first-rate. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.”

Industry 98

Industry Marketing Maine Strategy 98

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Sales and Marketing. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

MARCH 25, 2019

Yunji , the Chinese eCommerce company that has a link to WeCha t, the popular China-based messaging app, is raising as much as $200 million via a initial public offering in the U.S. In 2017 the company was fined $1.4 The company apologized and vowed to overhaul its marketing strategy.

Marketing Strategies 116

Marketing Strategies Strategy Capital Report 116

PYMNTS

JULY 31, 2020

The company offers businesses a platform to manage their third-party partners, connecting users to its Trust Catalog of corporate profiles. The company raised $17.25 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Bobsguide

JULY 13, 2022

NXTsoft , a company focused on delivering seamless API Connectivity as a Service to the financial marketspace has named Fintech veteran Chuck Diulus as Chief Revenue Officer. He has held a variety of sales and management positions for Mellon Network Services, Elan, Fiserv, FIS and other industry-leading companies. About NXTsoft.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

JANUARY 19, 2021

Even small companies with little to no previous digital connection with their customers have suddenly become digitally dependent, with COVID having thrust them into the world of QR-based menus. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

MAY 19, 2020

According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs. It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”.

Branding 239

Branding Retail Meeting National 239

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The new disclosure for brands is not welcome by all direct-to-consumer companies.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161

Community United States Groups Exercises 161