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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. Banking and retail put the most emphasis on return on investment (ROI).

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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

Don’t look now, but retailers and commerce are getting more visual with reality. the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Recently, Verizon announced that it’s partnering with Snap Inc.,

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Building A Better Customer Experience For Payments

PYMNTS

When it comes to the customer experience, Denise Leleux looks through multiple lenses. The former Tesla executive, who AvidXchange recently hired as its senior vice president, sees it this way: What is the need in the market, what can a product do and what is the customer’s point of view?

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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

When he first came up with the idea for an eCommerce technology company, Co-founder and CEO Finbarr Taylor was in the process of plowing through this story of medieval Japan. He needed a name for the company and liked the book. It will be used to scale their platform and build out sales and marketing, executive and engineering teams.

Retail 226
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic.

Retail 144