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DTE Energy and Perficient Win Creative Awards for Interactive Virtual Home

Perficient

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers.

Michigan 506
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Adding Digital Value to The In-Store Experience

PYMNTS

With connected devices rarely ever out of arm’s length for most people, it can be tricky to find the balance of how much digital to incorporate into the in-store shopping experience. One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

They’re also looking for curbside pick-up when they order online, omnichannel interactions and more choice when it comes to how they pay and when. In short, consumers are looking for a lot of the digital enhancements they’ve become accustomed to over the past half year to now be regularly occurring features of their shopping experiences.

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RILA On How United States Retailers Are Responding To Changing Privacy Rules

PYMNTS

California Consumer Privacy Act (CCPA), Washington Privacy Act (WPA) and other new privacy and online transaction standards are changing how businesses interact with consumers’ data in the U.S. Personalized experiences require merchants to have access to data — a crucial resource in helping them distinguish themselves from competitors.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

An effective customer service solution has always been a tool that helps businesses stand out. However, customers recently have come to expect more from businesses in terms of service, forming a landscape that’s saturated with options, and thus hyper-competitive. Twitter-based customer service increased 250% from 2015 to 2017.

Branding 142
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5 Reasons Why Your Customers Want an Omnichannel Experience

Bobsguide

Chat, SMS, social media…there are so many channels these days for customer service. Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times. Offering service on many channels can sometimes take up too much of your customers’ time.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

First, with the evolution of all things media to small screens, the amount of real estate available for advertising has decreased. Starbucks reported last year that customer experience was improved when the company eliminated the smell of its egg sandwiches, which conflicted with the smell of its coffee.

Branding 202