Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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social media Community Policies Branding 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways.

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Memphis Community Security Community Bank 103

Gonzobanker

APRIL 3, 2019

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. About one-third of community banks are planning to add or replace this technology. Consider fintech partnerships that offer digital delivery.

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social media Exercises Millennials Training 108

PYMNTS

MARCH 23, 2020

But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Lots of people are Netflixing — but the “and chill” part as it applies to the social/romantic side of Netflix? and mingle in others.

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social media Google Groups Video 173

PYMNTS

OCTOBER 8, 2020

That means digitizing all aspects of their businesses from marketing to all facets of daily operations, from consumer-facing outreach to payments in the back office in order to stay connected to consumers and communities. Fine-Tuning Marketing And Reinventing The ‘Four Ps’ . If we have a product or service, we’re marketers.”.

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Payments social media Marketing Operations 167

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Compliance Marketing Report social media 15

Social Assurance

OCTOBER 25, 2019

While we recommend typically focusing things like engagement, impressions and website clicks (if applicable), Instagram allows brands to unlock even deeper metrics about your communities. For example, for a community post or campaign, you may want to try using the hashtag #golocal #community or #banknamecares.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How to Start Influencer Marketing.

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Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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social media Community Tools Strategy 40

Social Assurance

SEPTEMBER 18, 2019

Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed. Paid Social Media.

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social media Management Marketing Maine 12

Social Assurance

MARCH 26, 2020

As marketers, our world has been turned upside down and the things we are used to messaging about are gone. Even the way we communicate with customers and coworkers has had to change. But what we’ve learned the last couple of weeks is that our communities need us now more than ever. Check Out Our Resources.

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Marketing Community Leadership social media 15

Gonzobanker

JULY 10, 2020

Community-based institutions have unique circumstances (and personal viewpoints) that impact how they see the world in the future and what planning will look like for them. Are there growth opportunities that would make sense for us to consider at this time – such as entering new markets/M&A? Be hyper-sensitive to your community.

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Risk Management Capital Strategy social media 88

Social Assurance

JANUARY 25, 2022

The market for mortgage lending is competitive. We will define social selling, share the reasons you should care about social selling, provide tips and best practices, and how your financial brand can support social selling. . What is social selling and why should I care? Best Practices and Tips for Social Selling.

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FICO

APRIL 3, 2020

When it comes to the financial fallout, small businesses, including smaller community banks, will take the biggest hit. Community banks should be prepared to provide SBA loans, if possible, and see whether emergency loans are a viable option. Be Creative, Engaged Community Leaders. Community banks are just that—in the community.

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Community Bank Community Lending social media 52

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Marketing Taxes Training Management 195

Social Assurance

AUGUST 27, 2019

Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. Knowing this, it’s important to develop your marketing and messaging tactics to reach them now. Marketing + Messaging 303: Capturing Generation Z’s Interest.

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Marketing social media Millennials Branding 12

Social Assurance

MARCH 1, 2021

Reviews, listings, social media accounts, and website information constitute the bulk of your online experience. Reviews are left on social media comments, questions, and review sites. This online communication carries with it new expectations; namely time and efficiency. Be Open to Change.

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Branding social media Online Case Study 15

Filene

FEBRUARY 25, 2016

This study looked at one financial literacy solution, piloted by the Filene Research Institute from the fall 2014 through the summer of 2015, called, “It’s a Money Thing,” a program developed by Tim McAlpine of Currency Marketing. Register for this webinar now!

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Social Assurance

FEBRUARY 7, 2020

Did you catch the news about the proposed changes to the Community Reinvestment Act ? In our 2019 Marketing and Compliance Report , 64% of respondents indicated that they plan to implement this tool in their workflow processes this year. Align Your Marketing and Compliance Teams. Crowdsource Ideas from Your Community.

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Community Compliance social media Regulation 15

Social Assurance

FEBRUARY 7, 2020

Did you catch the news about the proposed changes to the Community Reinvestment Act ? In our 2019 Marketing and Compliance Report , 64% of respondents indicated that they plan to implement this tool in their workflow processes this year. Align Your Marketing and Compliance Teams. Crowdsource Ideas from Your Community.

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Community Compliance social media Regulation 15

South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 8) Deposit Impact of Social Media: SVB’s customer base and followers were highly active on Twitter and other social media properties.

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Social Assurance

APRIL 6, 2021

As you start to build your brand on social media and clarify your positioning , it’s time to start thinking about making your first connections. Your goals for your social media accounts can be many, but most generally include the following: Generate sales leads. Remember the fundamentals of the marketing funnel?

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How To social media Branding Community 15

Social Assurance

JANUARY 29, 2018

According to a post from Mark Zuckerberg, “ The research shows that when we use social media to connect with people we care about, it can be good for our well-being. Why is this good for Community Banks? The greatest asset a community bank has on social media is their authenticity with their community.

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social media Community Community Bank Tools 12

Filene

AUGUST 30, 2016

Come play with us… …On social media! One of the first things you should do, if you have not done so already, is connect with us on social media – both you personally, and your credit union’s profiles. Reach out to Holly if you have social media questions. …On our team!

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social media US Innovation Meeting 28

Social Assurance

MARCH 8, 2021

We all know that Instagram is one of the fastest-growing social channels and a heavily visual and storytelling medium. But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment.

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Branding Strategy Community Study 15

South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.

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social media Community Bank Analysis Training 195

Social Assurance

DECEMBER 6, 2021

Just by reading her headline, I feel fondly for her and what she’s trying to do in the community she serves.). If you want to learn more about SEO, listen to the Social Assurance SEO webinar recorded on Thursday, December 2, 2021. . Use the About section to dive deeper into how your brand connects and supports the community.

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Branding Video Resources Leadership 15

Abrigo

JULY 13, 2015

In a recent Sageworks webinar, 60 percent of attendees said that one of their main road blocks to adopting new technology at their firm was their unfamiliarity with potential solutions. In today’s blog I will map out technologies that can help you leverage client relationships, growth through market expansion and cost reduction.

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Technology social media Groups Industry 150

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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Video Marketing social media Fintech 41

Social Assurance

DECEMBER 21, 2021

From the results of our 2021 Marketing and Compliance survey, which was distributed to a mix of banks and credit unions, we found that 89% of participants are represented on Facebook, followed by LinkedIn (65%), Twitter (51%), and Instagram (48%). Here’s some guidance on how to share the love on all of your social media accounts!

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How To Marketing social media Branding 15

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award.

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Community Bank Apple Community Technology 60

Abrigo

JANUARY 31, 2023

You might also like this upcoming webinar, "BSA officer’s mindset: A comprehensive look at your AML/CFT program." Although Russia has a more entrenched cybercrime community, China is gaining ground and could soon overtake Russia due to its sheer volume of citizens. financial system. Talk to a specialist to learn more.

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