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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Tim Martinson, North American Banking Company.

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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139
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Nonprofit Supports Community Entrepreneurs Amid Pandemic

PYMNTS

According to Brennan, EforAll is a growing nonprofit organization that partners with communities to help under-resourced entrepreneurs start and grow a business through intensive business training, mentorship and an extended professional support network. You manage the misses. And what is that model?

Community 148
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Fraud prevention and detection: Empowering clients through education

Abrigo

Takeaway 3 Numerous resources can help banks and credit unions offer training on fraud to help customers or members recognize scams and avoid theft. Effective fraud risk management includes detection and fraud monitoring that should consider customer or member history and behavior. Clients should also be wary of social media scams.

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Facebook Announces eCommerce Initiative To Support Black-Owned Businesses

PYMNTS

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.