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Perficient Gives Back to Hometown Community of St. Louis

Perficient

The people of Perficient are big believers in giving back to the communities in which we live and work. Louis, there is an opportunity to invest in the surrounding community that Perficient takes seriously. . READ MORE: Perficient Proud to Sponsor 2019 “Light Up Glennon” Event to Spread Holiday Cheer. That said, with fun St.

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Community banks are thriving in Texas

Independent Banker

Here’s how four community banks are thriving in this environment. This region has the kind of energy that draws people to a place and helps them and their businesses thrive. That year, installations further south, in the region that includes Brownsville and Corpus Christi, supported an estimated 41,000 jobs and contributed about $4.6

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Regional Banks Guide Corporates To Future-Proof Accounts Payable

PYMNTS

As an event that few anticipated, the pandemic was a painful reminder that developing a thorough business continuity plan is vital to the survival of many firms. In this regard, regional banks may have a leg-up on some larger FIs to offer what Sigovitch described is a localized, “high-touch” approach to customer service.

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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. The disruption, it turned out, had been caused by a food distribution event.

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The community banks standing by hospitality customers

Independent Banker

Many hotels and other hospitality businesses haven’t fully bounced back from COVID-19 travel and safety restrictions, but community banks have been by their side through the challenges. For other borrowers, the $596 million-asset community bank allowed deferrals of principal or, in some cases, full payment deferrals. Photo: R.J.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.