South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Independent Banker

JANUARY 31, 2022

Here’s how four community banks are thriving in this environment. Clearly, community banks in the region have plenty of opportunities to do what they do best: forge deep and lasting relationships with their customers and communities. These include family-owned businesses, community businesses and operating companies.

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South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed.

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Independent Banker

NOVEMBER 30, 2021

Many hotels and other hospitality businesses haven’t fully bounced back from COVID-19 travel and safety restrictions, but community banks have been by their side through the challenges. For other borrowers, the $596 million-asset community bank allowed deferrals of principal or, in some cases, full payment deferrals. Photo: R.J.

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Independent Banker

NOVEMBER 30, 2022

Community Financial Services Bank, Benton, Ky.; In our annual workplace survey, employees of ICBA’s best community banks to work for told us they benefit from engaging cultures, opportunities for advancement and innovative benefits. Clockwise from top left: Grand Ridge National Bank, Wheaton, Ill.; Bank of Montana, Missoula, Mont.;

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Independent Banker

AUGUST 31, 2021

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. The disruption, it turned out, had been caused by a food distribution event.

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Perficient

OCTOBER 26, 2020

This event empowers female leaders in Michigan who change the world through technology. I had the opportunity to attend this unique event and learn more about the incredible initiatives put forth to help bridge the gap in IT-related occupations held by women in Michigan and across the United States. Highlights.

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PYMNTS

MAY 21, 2018

Small business invoice financing platform Fundbox is targeting the events industry through a new partnership with Eventbrite. A press release late last week said Fundbox is integrating its solution into the Eventbrite platform to link event creators with access to credit. According to U.S.

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Independent Banker

NOVEMBER 30, 2021

Premium benefits packages, professional development and TLC during the pandemic—this year’s winners do everything in their power to keep their community bankers happy and fulfilled. We asked both leaders and staffers to tell us what makes their community banks stand out as employers. Key Community Bank: Leading by example.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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ABA Community Banking

JANUARY 16, 2020

Speaking to attendees at a mortgage industry event in Kansas City, Missouri, today, Federal Reserve Governor Michelle Bowman expressed optimism about the trajectory of the housing market but raised concerns about the declining number of community banks remaining in the consumer real estate mortgage market.

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South State Correspondent

APRIL 9, 2024

We estimate that the average contractual loan commitment for term credit at community banks has decreased from just under five years in 2022 to just under three years currently. Community banks should carefully consider the prudence of such a strategy from both a risk and revenue perspective. cuts through the end of the year.

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Independent Banker

FEBRUARY 28, 2023

As community banks navigate this process, there are plenty of resources available to answer questions and provide guidance. Three sources of information on FedNow As community banks look to take advantage of this new opportunity, they seek resources to help them navigate the journey.

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William Mills

MARCH 29, 2023

Thousands of community bankers and fintechs converged in Honolulu over the weekend of March 12, when the stability of our nation’s financial markets was being challenged (yet again). ICBA LIVE could not have been timed better.

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Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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PYMNTS

JANUARY 24, 2019

However, there may be an opportunity to get more contactless cards into the hands of consumers — an opportunity that involves community banks and is backed by financial incentives. ICBA Bancard’s 1,600 community bank customers have issued more than 7.3 ICBA Bancard’s 1,600 community bank customers have issued more than 7.3

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Bank Innovation

MARCH 26, 2020

Despite market strains caused by the novel coronavirus, providing funds for communities shouldn’t be a major issue for banks, according to Mike McCrary, first vice president of LSBX, Lincoln Savings Bank’s innovation lab.? “The The strength of […].

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Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “As is the case for any live marketplace, real-life events have ramifications on market performance. The sneaker market is changing, too, according to the report. The company announced in its report that it has reached $2.5

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Independent Banker

JUNE 30, 2022

We asked community bankers and experts for their advice on ensuring employees feel a sense of belonging. This could be as simple as ensuring there are meat-free options for vegetarians at every company event, or as involved as establishing culturally specific employee resource groups. By Roshan McArthur. is one of these leaders.

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PYMNTS

APRIL 13, 2020

In what appears to be an unprecedented move, an industry trade association is stepping in to help restart a retail community hit hard by the COVID-19 pandemic. It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. 17 to 23 and Sept.

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South State Correspondent

DECEMBER 5, 2023

Commercial bankers are trusted advisors and have a unique opportunity to understand their client’s specific financial and personal situations, explain the basic concepts of capital markets, and offer prudent and objective advice to help customers reach their goals.

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Perficient

NOVEMBER 27, 2020

This post is the first in a series highlighting the many cultures that enrich our Perficient community. Perficient Champions Our Diverse Community. This past September, Perficient colleagues gathered for the month’s highly-anticipated social event: A Cultural Celebration Happy Hour. Why Celebrating Diversity Matters.

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Independent Banker

FEBRUARY 28, 2023

Photo by Chris Williams For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness. True relationships withstand the test of time, and such is the case with the community bank/customer connection. I hope to see you there!

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. COI marketing for banks should always be a top priority.

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Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

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Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one.

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PYMNTS

NOVEMBER 30, 2020

trillion total addressable market. “We Still, the company disclosed in the filing that it sees the firm’s serviceable addressable market — a measure of total potential business in its current core areas — as $1.5 That includes $1.2 trillion for short-term stays and $239 billion for experiences. That included $1.8

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Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

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Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis, the Green Team, changed to virtual events, too. “The extra time that all these committee members put in to create amazing events and programming is extremely appreciated and a huge reason for the awesome culture we enjoy out of St.

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BankInovation

MAY 28, 2021

Google announced Thursday the launch of its new cloud solution for financial services, Datashare, in a move that could have wider implications for the trading community.

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PYMNTS

JUNE 9, 2016

’s Gamer Network and its flagship event, the EGX gaming convention. We asked our community where they prefer to buy and pre-order their games, and Amazon was overwhelmingly their number one choice,” Rupert Loman, CEO of Gamer Network, said in a statement. However, that comes with just as many of its own dangers.

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PopularBank

MAY 1, 2020

Dear Customers, Partners and Community Members, Thank you for being part of our Popular Bank family. As we face the immediate and serious health concerns as a community, we are also seeing a much wider impact on all our lives as well as our local, national, and global economies. A Message from Chief Operating Officer Manuel Chinea.

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