article thumbnail

Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

article thumbnail

How Community Financial Institutions Can Regain the Small Business Lending Market

Abrigo

In today’s banking world, community banks are focused sharply on shareholders’ expectations for growth in earnings and return on equity. So, how can community banks support earnings and ROE growth in the face of intense regulatory scrutiny and competitive pressures on profitability? Changing Lending Environment.

Lending 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Community Bank Performance – 2Q Lessons

South State Correspondent

In this article, we analyze the underlying data for community banks and focus on the Chairman’s view of the future of bank performance. Community banks were challenged with increasing deposit costs and a lower increase in loan yield than the industry average, leading to a decline in NIM. Rising market interest rates.

article thumbnail

Revamping Data Integration for CRA Compliance: A Necessity in the New Normal

Perficient

The Community Reinvestment Act (CRA) is a federal law in the US that promotes the interest of financial service firms to serve their communities’ credit needs, including low- and moderate-income neighborhoods. Data integration is significant in gaining insights into this updated clientele in the post-pandemic era.

Data 221
article thumbnail

Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Download this perspective to learn about the: - Necessity of marketing automation - Importance of reviewing and utilizing customer data - Benefits of optimizing collected analytics - Growing need for digital engagement

article thumbnail

Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. HIPAA is serious.

Data 493
article thumbnail

How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market, and most economists, often get interest rate predictions wrong.

Marketing 195