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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Martinson observes. “We

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Spreading the word about data privacy

Independent Banker

ICBA’s award-winning #KeepMyBankingPrivate campaign opposed IRS bank customer data reporting. In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Establish a relationship with the media. Here’s a preview. Similar to audio recordings, remember that you’re on camera.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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NEW REPORT: Is Data The Great Bank Equalizer?

PYMNTS

As the calendar turned to January, banks rolled out new ways for both commercial and corporate banking clients to conduct business by tapping the potential of several new financial innovations. While community banks continue to struggle to compete with larger banks, these innovations could be starting to turn the tide.

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