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[Podcast] Healthcare Data is Changing Consumer Care

Perficient

So we’re starting to paint that picture with data around the lifetime value of that consumer and we’re leveraging data both internal and external to market to them, to reach out and engage with them, and to be able to capture interactions and preference data. Healthcare Data-driven solution case studies [31:43]. Listening Guide.

Data 508
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Apple | Spotify | Amazon | Google | Stitcher. Following the sale, Jon sought a new challenge and joined with Global Marketing Director Alex Reed to found Truman’s, which aims to upend the staid cleaning industry with the belief that cleaning should be simple, convenient and sustainable. Click The Player To Listen to Episode 4 Now.

Branding 441
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How GDPR Is Testing The Homesharing Market

PYMNTS

As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. In India, Google Pay is up against t he New Delhi High Court over its operations in the region, facing a debate over how the payment service should be regulated.

Marketing 179
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How to Build an In-Depth Content Model to Drive SEO – Here’s Why #247

Perficient

Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for your SEO in response to this series of Google core algorithm updates. ? ?. I’m the Principal of the Digital Marketing Solutions Business Unit at Perficient. award-winning?Here’s

How To 332
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Inside TickPick’s Instant Payments Play

PYMNTS

In India, the influence of payments provider Paytm is continuing to grow, having captured 50 percent of the country’s total payment gateway market share. The company is also seeing an increase in the number of transactions it’s processing in the country, even as it faces more competition in the market from new entrants.

Payments 165
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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, walk through the first step in the four steps to a successful site migration, Plan. The overall traffic grew by about 4x, and they went from being a second-tier player in a highly competitive market to number one.

Video 294
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Why banks must unlock the full power of their customer data. Today.

Accenture

It’s no secret that the big tech companies—especially the ‘GAFA’ of Google, Amazon, Facebook and Apple—are using data to personalise and target offers to customers, and getting better returns as a result. Marketing in every industry is evolving, fast. Marketing in every industry is evolving—fast. The answer is quite a lot.

Data 150