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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Will community banks suffer from technology shortcomings?

ZootBlog

However, it took one full hour to accomplish this simple task at my local community bank where I have been a customer for more than a decade. The experience left me wondering, with today’s technology how could this be possible. In fact, nearly 15 years ago I opened an ING account entirely online.

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Bank IT Spending – Use These Metrics to Improve Performance

South State Correspondent

As such, bank budgets have come under scrutiny. We recently conducted a small sample poll, and out of 21 banks, budgets were down an average of 14% for this year. Marketing and technology (IT) are two budgets that have taken the most significant hit. Usually, a bank spends about 8% of its revenue on IT.

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The Customer Problem Resolution Secret

South State Correspondent

The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. Conversely, the smaller your bank, there is a 60% correlation to being unhappy with the outcome of your resolution. Why Customer Problem Resolution Matters. Solving problems is central to customer service.

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5 payments trends you should know about

Independent Banker

The payments landscape is evolving, and customers’ needs are changing. Here’s how community banks can enhance their payments offerings. of banks’ revenues come from payments. Payments account for up to 30% of bank revenue, and that income stream is under attack. Chris Doyle, Texas First Bank. Quick Stat.

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The Bank Legacy Is Dead: Long Live the Fintech Collision

Gonzobanker

Rather, the difference could be seen in just how significantly technology disruption has slammed its way into bankers’ discussions regarding shareholder value. Maybe instead of Acquire or Be Acquired, this conference should be called Evolve or Be Acquired,” observed Eric Sprink, CEO of Coastal Community Bank in Everett, Wash.,

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5 ways AI can improve customer service

Independent Banker

AI can help solve customer pain points—but does it mean community banks will lose the personal touch they pride themselves on? As community bankers themselves tell us, the answer is no. The estimated amount of money banks will save by using AI applications by 2023. Carson Lappetito, Sunwest Bank. Quick Stat.