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Snap To Buy Digital Mapping Startup StreetCred; Adds To Location Strategy

PYMNTS

Snap , parent of social media company Snapchat , has bought New York City-based StreetCred , which is working on a platform for location data, according to a report from Business Blockchain HQ. StreetCred previously raised around $1 million in seed funding from Bowery Capital and Notation Capital.

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Is TikTok Right for Your Fintech’s Communications Strategy?

William Mills

While FOMO as a concept predates social media, feelings associated with it have grown more intense with the rise of these platforms. Lately, the hottest trend in communications and marketing is TikTok, the fastest-growing social media network in the world.

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Capitalize on social payments

Independent Banker

Even after some slow starts from products like Facebook’s Libra, social payments, which constitute any transaction that occurs on a big tech or social platform, have taken hold. These findings point to security as a key differentiator for community banks in the realm of social payments.

Capital 94
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Social Media Trends 2020 – LinkedIn Best Practices

Social Assurance

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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Crowe: Risk Management With RegTech As Strategy

PYMNTS

Not only is regulatory oversight on the rise, but social media has emerged as a strong watchdog, too, keeping financial institutions (FIs) mindful of unchartered territory, where risks to reputation and revenues abound. It’s a long term gain in terms of balancing long term capital output with immediate returns on savings.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

Thus, where most banks would focus on a referral program, Nubank ranked the quality of the referee and allocated more capital into acquiring the customer they referred. At the heart of the Bank’s brand differentiation strategy is superior customer service driven by “XPeers.” Nubank doesn’t have this strategy because of its size.

Branding 221
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In Rough Times, a Confident Board is the Best Asset

Gonzobanker

The strong Gonzo Bankers have managed through the short-term challenges of slowing deposit outflows, shoring up liquidity and capital positions, and communicating with customers. Lately, it feels like a “B” movie where the villain has just been slain and you’ve let your guard down only to have the villain open their eyes!

Capital 152