South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Register for the Webinar.

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Filene

MARCH 18, 2016

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Consumers today expect their financial institution to not only demonstrate an ability to skillfully manage their social media sites, but also to find value and connection in the content they share.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

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Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

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Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

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PYMNTS

AUGUST 20, 2018

Get ready to learn about one of the latest music business and payments models in an upcoming PYMNTS webinar, scheduled for Tuesday, Aug. As we discover new, unsigned artists, we develop them into brands,” Steinberg told Webster, describing izo’s work as akin to an “incubator.”. izo Roots: Madonna. Complex Business. izo Onboarding.

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PYMNTS

AUGUST 17, 2018

Get ready to learn about one of the latest music business and payments models in an upcoming PYMNTS webinar scheduled for Tuesday, Aug. As we discover new, unsigned artists, we develop them into brands,” Steinberg told Webster, describing izo’s work as akin to an “incubator.”. Madonna Like izo. Complex Business. Izo Onboarding.

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

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Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Social Assurance

SEPTEMBER 18, 2019

Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed. Paid Social Media.

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Social Assurance

JULY 14, 2021

The declaration that sent the social media world into a frenzy: “We’re no longer a photo-sharing app,” said Adam Mosseri, the head of Instagram. The competition between TikTok and Instagram represents the future of social media content. Update Social Strategies. Download Here. Embrace Video Storytelling.

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Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

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Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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Social Assurance

JANUARY 25, 2022

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge.

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Social Assurance

FEBRUARY 1, 2019

The start of a new year is the perfect opportunity to gather your team (around coffee) to check in on and set resolutions for how you’ll tackle any marketing obstacles. This will help you understand how those team members will want to market that product to your customers and leads. Invest More in Digital and Social Media Marketing.

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Social Assurance

AUGUST 27, 2019

Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. Knowing this, it’s important to develop your marketing and messaging tactics to reach them now. They’re reading what you say and what your financial brand stands for.

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Social Assurance

NOVEMBER 22, 2019

Say hello to Jordyn Swanson, our marketing specialist! Jordyn has been with the Social Assurance team since March and is currently planning her travel list for 2020. What’s your favorite social media channel? what their current process is for social marketing and how our software can help overcome their pain points).

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Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Social Assurance

MARCH 26, 2020

As marketers, our world has been turned upside down and the things we are used to messaging about are gone. Don’t talk about your buildings, your convenient locations, or a lot of the fluff you once added to your marketing. From social media to other interactions, share your efforts and that you’re here to help.

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William Mills

JUNE 29, 2017

That media presence really makes a difference. Sales team – everyone else – our marketing team is making a push to get more case studies and success videos in the market. Sales team – everyone else – our marketing team is making a push to get more case studies and success videos in the market. Shorter sales cycles.

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Social Assurance

JUNE 15, 2021

Financial brands are truly are the heroes in their communities. These financial brands had to first develop an initiative – one that would help serve their local areas in a needed way. From volunteerism to donations, the contributions these financial brands made were remarkable. Do you feel connected to those around you?

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Social Assurance

MARCH 27, 2017

Instagram is my favorite social media channel. So here’s why you should add this channel to your marketing toolkit: It’s visually engaging. Unlike other social channels, the content of the reason for the post is secondary to the post itself. You are able to showcase your brand on a completely different level.

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South State Correspondent

MARCH 15, 2023

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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NCR

SEPTEMBER 13, 2017

In a LinkedIn blog post , Jan Bellens, global emerging markets leader for banking and capital markets at EY, noted: “Traditional banks have historically segmented customers by basic attributes such as age and earnings. ” Another valuable source of consumer data that has undergone huge growth in recent years is social media.

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Social Assurance

SEPTEMBER 23, 2021

TikTok is rapidly growing its user base and implementing a content strategy for this platform should be a growing priority for all financial brands. We’ll be reviewing the latest TikTok user report, highlighting which findings are relevant for you, and guiding your brand to build a TikTok content strategy. Social Media Today.

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Social Assurance

MARCH 13, 2017

Your brand is unique – it’s what enables you to stand out from the pack. There will come a time, especially on social media, when an event rolls out of your control. Rather than trying to fight it, seize the opportunity to make it help your brand. Join our next Webinar on March 29 at 2 p.m. Embrace the chaos.

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Social Assurance

OCTOBER 31, 2019

What’s your favorite social media channel? On the content side, I write social media posts for various clients and work on campaign creation to drive traffic and engagement to our financial brands’ social pages. How do you stay up on current trends in the marketing and social media world? “I

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William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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Social Assurance

APRIL 6, 2021

Social selling can turn into a 24/7 lead generation machine for your financial brand – if you know how to do it right. After taking the time to review how to get started with social selling , the next step is to work on making meaningful connections. Increase brand awareness. Launch Awareness Campaigns. Consideration.

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Social Assurance

MARCH 13, 2017

Considering recent events, we thought these few take-aways about the millennial approach to life can help banks and credit unions can help go a long way in capturing the marketing spotlight. Your brand is unique – it’s what enables you to stand out from the pack. Join our next Webinar on March 29 at 2 p.m. Embrace the chaos.

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Filene

AUGUST 30, 2016

At the core of Filene’s strategic foundation is our brand promise. Our brand promise is that together we will “create change,” and in order to do so, we invite you to “come play with us!” Come play with us… …On social media! Reach out to Holly if you have social media questions.

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NCR

AUGUST 29, 2016

Many businesses are already using the game as a medium through which they can capture the attention of potential customers, which could serve to improve brand identity and loyalty. To watch a recent webinar entitled “Gateway to Gamification: Using Pokémon Go to Connect with Bank Customers” please click HERE. registered in the U.S.

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Social Assurance

JANUARY 29, 2018

You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. You know what kind of things people in your community are talking about and care about.

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