Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

JANUARY 13, 2021

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Tailoring a Specialized Marketplace Strategy. Would you put up the same signs? Probably not.”.

Report 495

Report Leadership Branding Strategy 495

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

NOVEMBER 17, 2020

For merchants and other players in the fast-expanding world of online commerce, the ability to tailor the checkout experience is crucial. By opening up the presentation layer, brands of all sizes selling on BigCommerce can create unique experiences that resonate with shoppers.”.

Branding 159

Branding Austin Software Strategy 159

PYMNTS

JANUARY 20, 2021

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292

Online Report Strategy Trends 292

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.

Online 241

Online Payments Retail United States 241

PYMNTS

JANUARY 19, 2020

Mumbai, India-based online business-to-business (B2B) marketplace Beldara is planning a global expansion to link more international suppliers with overseas buyers, reports said on Thursday (Jan. The two-year-old startup connects more than 5,000 brands in 30 categories, and has 450,000 products listed on its platform.

Online 172

Online Fintech Strategy Branding 172

PYMNTS

SEPTEMBER 3, 2020

Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. "But That will be the main feature, to cut down the costs and timeline of go-to-market," he said. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

PYMNTS

OCTOBER 23, 2020

That’s the take from Edited , a retail tracking platform that advises brands on pricing and merchandising strategies. The ability to adjust to pricing and discount changes will depend on data, and more brands are realizing that need. He expects more promotions that have to do with cause marketing and charity efforts.

Strategy 151

Strategy Retail Branding Data 151

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms.

Strategy 155

Strategy Digital Banking Digital Strategies Mobile 155

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways. Check all that apply.”

Video 508

Video Survey Strategy Marketing 508

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

PYMNTS

OCTOBER 11, 2019

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. sales the athleisure market generated as of 2016. All this, Today in Data.

Trends 122

Trends Innovation Technology Marketing 122

PYMNTS

APRIL 26, 2017

A day in the life of a strategy officer involves a great deal of communication with and listening to the concerns and interests of industry analysts, media and customers (along with a healthy dose of strategizing, of course). PYMNTS: What does a day in the life of a chief strategy officer look like? SW: It’s never the same day twice.

Strategy 100

Strategy Retail Online Data 100

PYMNTS

JANUARY 28, 2021

There’s no denying that consumers of all ages are increasingly comfortable shopping online, but when it comes to younger, digitally native customers, it turns out they’re also increasingly comfortable selling online, too. Building The Brand. So, we think a lot about, like, ‘How can we truly be everything for everyone?’”

Strategy 192

Strategy Branding Mississippi Comparison 192

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

SEPTEMBER 21, 2020

There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise. In past years, the strategy could be more granular, such as choosing the right messaging. But this is no time to go dark either. This year that messaging isn’t up for argument. Not this year.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

Branding 128

Branding Retail Strategy Mobile 128

Abrigo

FEBRUARY 27, 2017

38 percent answered that they were seeing increased demand in the market for SMB loans, and 23 percent responded that their existing small business customers were asking for loans. Evaluate your online presence as well. Market Communication - How will you clearly communicate your brand offering to the market?

Strategy 150

Strategy Lending United States US 150

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

BankBazaar

APRIL 11, 2023

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. There is a tremendous opportunity for profitable and sustainable digital businesses to capture market share.”

Branding 78

Branding Capital Cards Retail 78

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

NOVEMBER 13, 2020

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

MARCH 13, 2020

Brick-and-mortar is instead rapidly changing to accommodate the needs of consumers who have come to expect the same speed and convenience from purchasing through online and mobile environments. In-store experiences must be carefully calibrated to satisfy consumers who are more than familiar with online and mobile browsing.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

OCTOBER 14, 2020

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136

Video Marketing Tools Branding 136

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

OCTOBER 5, 2020

Extended payment terms and late payments are a nasty problem in the B2B payments arena, particularly amid pandemic-fueled market volatility. More trouble could be ahead, with the retailer announcing last week that it would close 250 stores, attributing the move to an increase in online shopping rather than cash flow issues.

Strategy 143

Strategy Payments Capital Tools 143

PYMNTS

MARCH 19, 2019

The Global Wellness Institute found that the market for those kinds of offerings was value at $4.2 Chief Revenue Officer Kimberly Kreuzberger said, according to the outlet, “We’re marketing to a very actionable consumer because they’re a shopper.”. At the same time, major brands have backed integrations taking place during conferences.

Los Angeles 116

Los Angeles Marketing San Francisco New York City 116

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Online Purchase Completion. Simple Questions. Servicing/Ownership. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

BankBazaar

MAY 7, 2024

BankBazaar.com, India’s leading fintech co-branded Credit Card platform and online platform for free Credit Score, marks its third consecutive year of fast and sustainable growth, with an unaudited operating revenue of Rs.215 Strong bank partnerships have significantly bolstered BankBazaar’s position in the market.

Branding 78

Branding Cards Fintech Leadership 78

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Assuming you already have a strategy to keep up with customer demand, if your holiday readiness plan doesn’t address increasing shipping delays, now is the time to get that added to the plan. Email (marketing and transactional).

Branding 309

Branding DC social media Marketing 309

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

Retail 130

Retail How To Branding Strategy 130