The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

Marketing Strategies 35

Marketing Strategies Strategy Branding Marketing 35

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Have the agility to respond dynamically across all areas of your marketing strategy.

Video 508

Video Survey Strategy Marketing 508

Payments Source

JULY 5, 2018

appeals court is the latest of many episodes in a battle between merchants and card brands that has influenced regulations, technology, market strategies and nearly all other aspects of the payments ecosystem. This week's ruling from a U.K.

Marketing Strategies 69

Marketing Strategies Payments Strategy Regulation 69

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

JULY 22, 2020

The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. Instead of focusing on the cookie issue, the meeting became a think tank session on strategies for dealing with the effects of the pandemic as well as the resulting supply chain crisis and hard-hit economy.

Google 150

Google Groups Retail New York City 150

PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. VR is expected to generate $1.8

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Technology 177

PYMNTS

FEBRUARY 3, 2020

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., Not a single technology has lived up to the promise. Banks need to make chatbots part of their data management strategies—not just their sales and service strategies.

Strategy 136

Strategy Study Data Tools 136

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. appeared first on The Financial Brand.

Technology 20

Technology Branding Fraud How To 20

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

NOVEMBER 13, 2020

Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. As George Arison, Shift’s other co-CEO, put it: “[These] results demonstrate that there is a clear demand for our offerings.”.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

South State Correspondent

MAY 2, 2022

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The Problem with Funnels – Sales over Product.

social media 195

social media Management Marketing Resources 195

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Gonzobanker

OCTOBER 26, 2021

It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Banks need to do the work to treat ESG impact statements seriously and better communicate their social responsibility outcomes as part of the heart and soul of the organization’s brand and culture.

Leadership 97

Leadership Compliance Strategy Branding 97

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32

Trends Lending Marketing Marketing Strategies 32

William Mills

SEPTEMBER 11, 2017

Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. based on data.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

Digital Growth Institute

MAY 12, 2023

As the first generation to grow up with technology at their fingertips, Gen Z has been utilizing platforms like TikTok, Instagram, and Twitter for financial insights. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media 15

social media Marketing Strategies Strategy Branding 15

The Financial Brand

JANUARY 9, 2019

With the explosion in digital technology, there has been a transformation in the way research is conducted and analyzed. The post 10 Ways Technology is Changing Marketing Research appeared first on The Financial Brand.

Technology 32

Technology Marketing Branding Marketing Strategies 32

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. Cisco smart collaboration systems help solve these issues as part of a workplace strategy.

Strategy 71

Strategy Mobile Study System 71

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Here are ten profound optimization strategies for small businesses and startups. The world is getting smaller as technology improves. This is, after all, the reason you go into business.

Strategy 53

Strategy social media Google CA 53