The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

Marketing Strategies 34

Marketing Strategies Strategy How To Marketing 34

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

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Marketing Strategies Strategy Cards Marketing 31

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Strategies Strategy Marketing Banking Trends 35

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Marketing Strategies 40

Marketing Strategies Community Strategy Marketing 40

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

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The Financial Brand

JUNE 15, 2020

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 28

Marketing Strategies Strategy Marketing Video 28

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

The Financial Brand

FEBRUARY 5, 2019

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Branding 31

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

social media 348

social media Branding Video Marketing 348

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Millennials 31

The Financial Brand

JANUARY 4, 2022

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Marketing Strategies Banking Trends Analysis 36

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 73

social media Marketing Marketing Strategies Strategy 73

The Financial Brand

JANUARY 20, 2020

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.

Marketing Strategies 19

Marketing Strategies Strategy Marketing Branding 19

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 22

Marketing Strategies Trends Strategy Marketing 22

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 21

Marketing Strategies Strategy Cards Marketing 21

The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

Marketing 32

Marketing Marketing Strategies Millennials Branding 32

The Financial Brand

JUNE 6, 2018

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 27

Marketing Strategies Strategy Cards Marketing 27

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Branding Marketing 33

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Perficient

FEBRUARY 1, 2021

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409

Strategy Branding Online Marketing Strategies 409

The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

Strategy 31

Strategy How To Branding Tools 31

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

The Financial Brand

JANUARY 12, 2021

Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market. The post How Financial Marketers Can Break Away from Lookalike Brand Strategies appeared first on The Financial Brand.

Branding 22

Branding Strategy Marketing Marketing Strategies 22

The Financial Brand

NOVEMBER 16, 2023

This article How 5 Differentiated Bank Brands Work to Stand Out from the Crowd appeared first on The Financial Brand. Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.

Branding 25

Branding Strategy Marketing Strategies Marketing 25

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

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Branding Retail Meeting National 239

BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

The Financial Brand

MAY 15, 2023

This article As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill appeared first on The Financial Brand. This article As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill appeared first on The Financial Brand.

Strategy 32

Strategy Branding Marketing Strategies Marketing 32