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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Banks Brace For New Competitive Forces In Commercial Lending

PYMNTS

Though traditional financial institutions have faced a surge in market pressure to digitize as new FinTech competitors emerge, there are still plenty of areas in which banks hold the upper hand, commercial lending included. A PPP Catastrophe.

Lending 164
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market. The Challenge.

Lending 146
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Square Capital Pulls eBay Into SMB Lending Space

PYMNTS

eBay’s entrance into small business lending follows the company’s recent push into B2B services. In 2016, eBay launched its B2B platform, Business Supply , though it has mostly continued to focus on its B2C commerce operations. Amazon rolled out small business lending services in several markets in 2015.

Lending 134
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Amazon Reveals Interest In Bringing SMB Lending To China

PYMNTS

As Amazon presses further into China to compete with rivals like Alibaba , a job posting on the Amazon website may have just revealed plans for the eCommerce conglomerate to extend its small business lending program into the country. Amazon first began lending to small businesses in 2015, beginning with the U.S., Japan and U.K.

Lending 109