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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In our next blog in this series, we will discuss embedded payments and embedded lending. Consider the evolution of eBay.

Branding 472
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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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The New Lending Fintech Bonanza

Gonzobanker

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.

Lending 158
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Goldman, Amazon Discuss SMB Lending Partnership

PYMNTS

Goldman Sachs and Amazon are in discussions about the possibility of partnering for small and medium-sized (SMB) business lending in the U.S., Goldman would use its latest lending technology to offer SMB loans on Amazon’s lending platform as soon as next month, two sources told FT. The project is expected to be co-branded.

Lending 131