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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

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Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year. 22) press release. “The 22) press release.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Mastercard Adds Another Digital Tool For SMBs

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As the digital revolution continues to transform the way shoppers pay for things amid the COVID-19 pandemic, Mastercard announced a free online tool to help entrepreneurs future-proof their companies. Fortunately, Cadore quickly pivoted her business to focus on online sales and partnerships with online retailers.

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Beautycounter Embraces D2C Innovation With Purpose

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No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

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RFID Steps Up As A Retail Innovation Tool

PYMNTS

Radio-frequency identification (RFID) technology is carrying more weight in retail these days, helping merchants to innovate and win over consumers, and even serving to tie together web, mobile and in-store experiences as part of the focus on omnichannel commerce. One of the latest examples comes from Outdoor Voices.

Retail 153
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Paytronix Launches Subscription-Building Tool For Small Businesses

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“Restaurants and convenience stores are in the middle of a permanent pandemic-driven shift to digital ordering, and subscription programs have already proven to be a powerful purchasing and loyalty tool within ecommerce,” Paytronix Head of Data and Insights Lee Barnes said in a statement. “By

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