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Digital Innovation In Retail Amid The Pandemic 

PYMNTS

In retail innovation, many American consumers still want a digital-first shopping experience even after a COVID-19 vaccine. And in digital onboarding, geocoding and address verification tools can help retailers collect the most accurate data from clients to ensure streamlined deliveries.

Retail 159
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RFID Steps Up As A Retail Innovation Tool

PYMNTS

Radio-frequency identification (RFID) technology is carrying more weight in retail these days, helping merchants to innovate and win over consumers, and even serving to tie together web, mobile and in-store experiences as part of the focus on omnichannel commerce. That’s where RFID technology can also help with retail.

Retail 153
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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

PYMNTS

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year. 22) press release. “The 22) press release.

Tools 226
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Mastercard Adds Another Digital Tool For SMBs

PYMNTS

As the digital revolution continues to transform the way shoppers pay for things amid the COVID-19 pandemic, Mastercard announced a free online tool to help entrepreneurs future-proof their companies. Fortunately, Cadore quickly pivoted her business to focus on online sales and partnerships with online retailers.

Tools 262
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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. We’ve listened to our community and their requests for different payment options – more and more retailers are offering this as an option.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202