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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Enabling Innovation in Customer Experience while Optimizing the Multi-Cloud: Part Two

Cisco

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. This is mainly due to the fact that existing individual cloud-provided tools are not integrated and create data silos.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Some considerations for future commerce processes include: .

Strategy 332
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

In Part 1 I described an expectations gap in which 84% of consumers say the digital tools and services they use fall short of what’s expected. What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Anticipating Customer Needs and Wants.

Meeting 348
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Modal, Honda Collaborate On Financing For eCommerce Platform

PYMNTS

"Our new financing will allow us to further distinguish our offerings and customer experience as an industry innovator," said Modal CEO and Founder Aaron Krane. American Honda has worked with Modal, formerly Drive Motors, since late 2018 to create branded online buying tools for Honda and Acura.

Oklahoma 253