PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

OCTOBER 10, 2018

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

DECEMBER 19, 2018

While it may be too early to say that virtual reality is an essential tool for business, it might be time to stop saying that the technology is only in the future. VR as an Enterprise Tool. VR as a Tool for the Retail Experience. Of course, the use of virtual reality as a retail tool isn’t particularly new.

Tools 136

Tools Training Retail Technology 136

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

social media 40

social media Conference Leadership Meeting 40

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100

Branding social media Video Retail 100

South State Correspondent

JULY 19, 2023

These tools can give a bank marketing team of five the power of 20. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. The Basics If you are a reader of this column, you are already aware of the basics of tools that we love (starting HERE ).

Marketing 195

Marketing Training Video Tools 195

PYMNTS

SEPTEMBER 21, 2020

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. Still others are leveraging their mobile phones for innovative payment methods in brick-and-mortar stores, such as QR codes and other contactless payment options. The mobile linchpin . reached 14.4

Retail 243

Retail Online social media Mobile 243

South State Correspondent

MARCH 15, 2023

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

social media 195

social media FDIC Branding Management 195

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. Facebook advertising , in particular, has undergone some innovations and, with its usage only growing more popular , it’s important to be up-to-date on its latest trends.

social media 15

social media Trends Branding Video 15

PYMNTS

FEBRUARY 25, 2020

As the report states, “We … find that a significant share of consumers are willing to bank with the institutions — financial or otherwise — that offer them the best spending and money management tools.”. A lot of banking customers are going to switch brands this year, and services like mobile cards will be decisive for them.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

NOVEMBER 8, 2019

But Alphons believes Wardrobe is lean and ready to compete with two critical innovations that are unique among fashion platforms in the sharing economy. That will hopefully translate into a sticky appeal for influencers and those with large public and social media followings.

Innovation 109

Innovation social media Metro New York 109

PYMNTS

MARCH 23, 2018

Now, Home Depot is helping Pinterest identify products in pins — whether they’re from the home remodeling chain or not — “to help that customer experience go from inspiration to discovery to sale in one experience,” said Melanie Babcock, senior director of agile marketing and social media at Home Depot. “In said Babcock. “In

Tools 110

Tools social media Customer Experience Strategy 110

PYMNTS

APRIL 10, 2019

In the new Digital Banking Tracker , PYMNTS examines how startups are competing with legacy brands, social media services and even eCommerce companies that want to add financial capabilities to their platforms. However, legacy banks across the globe have been far from idle when it comes to digital and mobile innovation.

Mobile 185

Mobile Digital Banking social media Strategy 185

PYMNTS

JULY 10, 2020

Bad actors are trying numerous scams to take advantage of customers using digital and mobile channels for the first time, including setting up false accounts and restaurant brands online to drain consumers’ funds. It is also redesigning its stores to better prepare orders that come both from digital channels and in-store customers.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

DECEMBER 16, 2019

But for an everyday person to find the best gear and vet all the brands, “You have to be really in the know or spend a lot of time researching and reading reviews,” he told PYMNTS in an interview. His company ships out themed monthly boxes packed with the “latest and greatest gear” from “top-notch” outdoor brands.

social media 130

social media Branding Marketing Analytics 130

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands. In the U.S.

social media 100

social media Branding Retail Meeting 100

PYMNTS

AUGUST 19, 2016

The new promoted stickers will sit on the top of Twitter’s list of photo editing tools, meaning that stickers sponsored by Pepsi or other companies will be the first seen by users after they open the editing menu. This is the latest advertising method rolled out by social networks. Twitter users in the U.S. About The Tracker.

social media 100

social media Innovation Community Software 100

PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. The digital push is beneficial for both sides of the equation.

Operations 156

Operations social media Online Survey 156

PYMNTS

OCTOBER 9, 2019

is putting more of its hopes into digital and mobile channels — and online culture — to expand revenue and its brand profile, and make up for declining wholesale sales. The success of that ongoing effort could provide lessons or warning for other venerable clothing brands as consumers of all types increasing use the web to buy apparel.

Branding 139

Branding Google social media Case Study 139

PYMNTS

SEPTEMBER 21, 2020

You have to continually evaluate whether the protections or controls that are in place are being abused, and then you have to innovate new solutions. This platform offers a guest feedback form with questions regarding the visit as well as analytics tools to evaluate performance. Pandemic-Driven Pivots. Gaining Insights .

Fraud 177

Fraud Mobile social media Customer Experience 177

South State Correspondent

APRIL 24, 2023

We have played with this “AI agent” for the past two weeks and can report that it will be a must-have tool to be included in any generative AI initiative. In addition, you can limit the tasks so that it only books using Open Table or Delta Airlines (using your login) or by giving it a list of brands to choose from.

social media 195

social media Data Marketing Technology 195

PYMNTS

JUNE 10, 2019

One of the takeaways from the Platform Economy Playbook is that amidst tech innovations like artificial intelligence (AI) to help personalize clothing selection and speed up delivery and social media-powered commerce, customer service has become a differentiator.

Online 111

Online social media Retail New York 111

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

JULY 18, 2017

These days Pinup Girl clothing has growth far beyond that handsewn wrack into five house brands: Pinup Couture, Deadly Dames, Laura Byrnes California and Dixiefried (by Melanie Komenkul) and bills itself as “not fast fashion, but timeless pieces can be incorporated into any trend that pops up.” ” And they mean any trend.

Branding 101

Branding social media System Trends 101

PYMNTS

APRIL 25, 2018

Instead, they may sometimes earn rewards by participating in external branded activities, such as engaging with the brand on social media. Customers get exclusive benefits for joining, and it’s the most convenient way to access the Amazon brand. Take Amazon Prime, for example. Optimization.

Branding 108

Branding Customer Experience social media Data 108

PYMNTS

MAY 30, 2018

The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. There are traditional players, and now there are digital native brands and startups, so the cosmetics industry has become a very crowded industry,” he said. “So, Beauty Buyers Go Digital.

Data 110

Data Branding social media Online 110

PYMNTS

AUGUST 1, 2017

In its Messenger announcement at its 2016 F8 developer conference, the social media giant announced its instant messenger app would allow brands to develop their own chatbots inside the site for easier, more tailored consumer access. ” The winning group receives $2.5 million. .”

Retail 115

Retail social media Technology Branding 115

PYMNTS

AUGUST 10, 2017

The issue that arises when focusing in on local retailers is how they’re faring against larger brand names and eCommerce. With the larger department store anchors closing all over the country, shopping malls are becoming more innovative in the way those spaces are repurposed.

Retail 108

Retail New York City Online social media 108

PYMNTS

JUNE 14, 2018

Physical retail has proven an effective tool for health and beauty brands in recent years, even as other verticals struggle to figure out what it takes to thrive in the changing retail world. Therefore, brands must be ready to meet customers wherever they may be looking for products. Lesson 2: Be Where The Customers Are.

Retail 108

Retail Branding social media Mobile 108

PYMNTS

APRIL 4, 2018

With platforms such as Slice, pizzeria owners can compete with the larger players through a mobile-optimized website and tools that enable customers to place orders through social media channels. A Pizza Button. To order pizzas, consumers may have to go through a multi-step process on the pizzeria’s website.

San Francisco 128

San Francisco Comparison social media Online 128

William Mills

DECEMBER 12, 2017

Now in its 23 rd year, the conference featured more than 20 technology providers and rallied together innovators from across the globe to discuss how financial institutions can better engage with business customers… and the timing couldn’t be better. According to The Wall Street Journal , the U.S. RCGILTNER Services, Inc. 9spokes.com.

Conference 40

Conference Innovation Lending Customer Experience 40

PYMNTS

JANUARY 31, 2020

Managing these expenses requires flexible and easy spend management tools , as on-site event planners must be able to meet these needs and more without disrupting such events, according to Christine Altieri, founder of event management firm AE Events. The company uses flexible spend tools to ensure that events go as planned.

Cards 131

Cards Technology social media Meeting 131

South State Correspondent

MAY 31, 2023

Through modern data tools, banks can now map their competitors’ customers closer to their bank’s branch than their competitors (below). In terms of setting strategy, banks should find innovative ways to increase these valuable in-person interactions. 85% of customers want their branch to be close to their home or workplace.

Data 195

Data Branch Strategies Strategy Mobile 195

PYMNTS

JUNE 29, 2018

The venerable car brand’s redesigned Corolla Sport hatchback and its newest Crown model are reportedly Toyota’s “first generation of fully connected cars ,” featuring technology that enables such tasks as closing car windows via drivers’ mobile phones and virtual assistance service that offers navigation guidance, among other benefits.

Millennials 101

Millennials social media Branding Marketing 101