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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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How Millennials Shop For Furniture With Direct-To-Consumer Brands

PYMNTS

Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. The Wall Street Journal also noted that “transparency rates highly for a typical millennial site.”

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions. population (just over half the U.S.

Strategy 332
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
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Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

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Ace Is The Place With The Helpful Omnichannel Strategy

PYMNTS

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.