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Embedded Finance: Bolstering Brand Experiences

Perficient

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers.

Branding 472
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What Your Digital Commerce Strategy Means to Your Company

Perficient

First, You’ll Need a Strategy. There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy is a nightmare,” but the intent is clear – a sound strategy is required to achieve expected results. Our Key Takeaways with Strategy.

Strategy 491
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

When thinking about B2B ecommerce go-to-market strategy and revenue growth, it is essential to focus on not just the primary web stores, but also to take into account various other e-channels such as point-of-sale, EDI, dealer portals, and of course, can’t forget about the marketplaces. What Comes First: PIM or Marketplace?

Strategy 508
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Inside Barclaycard’s Co-Branding Strategy

Bank Innovation

The answer, at least to Barclaycard, is co-branding. EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

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How New Customer Experience Technology Can Generate Massive ROI

Speaker: Elissa Riddell, Justin Knowles, Melissa Maki, Ami Iceman-Haueter

Many banks and credit unions are rethinking their digital and in-person engagement strategy for 2022. Focus will be centered on the benefits of investing in omnichannel technology to help create customized, consistent, and branded experiences across your institution’s buyer journey. The problem?