Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale.

Branding 520

Branding Guidelines social media Exercises 520

PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

social media 139

social media Innovation Google Retail 139

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

NOVEMBER 15, 2019

The popular video app TikTok is testing out a new feature that will give certain video creators the option to add links to videos for eCommerce purposes, according to a report by The Wall Street Journal. Although the functionality is not limited to retail, some video creators have been linking to products on Amazon.

Video 178

Video social media America Examples 178

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019. There was even a virtual retirement party!

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100

Branding social media Video Retail 100

South State Correspondent

JULY 19, 2023

Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. We are also long-time fans of Grammarly ($15/month) and have used it for years for proofing documents, helping maintain a consistent brand tone, and improving the grammatical structure.

Marketing 195

Marketing Training Video Tools 195

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

social media 40

social media Conference Leadership Meeting 40

Perficient

OCTOBER 29, 2020

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

Retail Report social media Samsung 173

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. Facebook advertising , in particular, has undergone some innovations and, with its usage only growing more popular , it’s important to be up-to-date on its latest trends.

social media 15

social media Trends Branding Video 15

PYMNTS

NOVEMBER 21, 2019

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. . The initiatives will take advantage of Verizon’s 5G Ultra Wideband tech to not only provide innovative AR products, but content and new ways for people to communicate.

social media 100

social media Innovation Strategy Video 100

PYMNTS

DECEMBER 17, 2019

The Mini Program will help set brands apart in China’s luxury market. “We We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” he added.

blockchain 131

blockchain social media Video Retail 131

PYMNTS

JULY 17, 2017

Facebook has just about maximized the amount of money it can make from people scrolling their newsfeeds, so the social media giant is shifting its ad placement focus to sister platforms WhatsApp, Instagram and most recently, Messenger. The time for innovation was ripe. Despite a rousing success in Q3 of last year, with 4.67

Strategy 107

Strategy social media Video Maine 107

Bank Innovation

MARCH 23, 2016

million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect. This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5

Capital 150

Capital Video Branding social media 150

PYMNTS

JULY 6, 2017

To help provide customer service, and in some cases sales, businesses such as Domino’s Pizza, Bank of America and CNN have joined up with the social media giant to enhance their offerings. The latest company to move the ball for chatbots is fashion designer brand Tommy Hilfiger. or a “Good Afternoon – Chat with us?”

Video 100

Video Branding social media America 100

South State Correspondent

SEPTEMBER 20, 2022

This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. The top part of this range seems to be around 10.5%.

Conference 195

Conference Marketing social media Data 195

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

MAY 14, 2018

Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. He also made a clear effort to give the brand an update and something of a makeover. Evine is getting ready to expand.

Los Angeles 139

Los Angeles social media New York Video 139

PYMNTS

DECEMBER 13, 2019

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. The initiatives will take advantage of Verizon’s 5G Ultra Wideband tech to not only provide innovative AR products, but content and new ways for people to communicate.

Customer Experience 136

Customer Experience social media Video Retail 136

PYMNTS

APRIL 25, 2016

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. The final video was seen 6.7 million times and led to a 60 percent increase in the brand’s followers on Snapchat.

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

AUGUST 4, 2016

Before Facetime, Skype introduced the idea of instantaneous global video and text chats to the average consumer. ” Other third-party chatbots include a StubHub-branded bot for buying and selling event tickets, an IFTTT bot to help users automate social media settings and a Star Trek Spock bot, which does, well, does it really matter?

social media 100

social media Video Examples Branding 100

PYMNTS

AUGUST 10, 2016

What we do know, however, is that efficiency-driving innovation will have its place, come whatever market environment,” Joshua Kempf, cofounder and CEO of online B2B industrial products distributor Gaveteiro.com.br , explained in his TechCrunch piece.

Innovation 100

Innovation Apple social media America 100

Insights on Business

APRIL 28, 2017

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.

Digital Banking 171

Digital Banking User Experience Branding social media 171

CB Insights

SEPTEMBER 1, 2017

Both patents address common pain points of the social media ecosystem: Consumers want to be recognized for being first to notice and share videos, memes, or other content before they go viral. The new Google and Microsoft patents help put data behind identifying, rewarding, and encouraging social media influence.

Google 77

Google social media Video System 77

PYMNTS

MARCH 23, 2018

Now, Home Depot is helping Pinterest identify products in pins — whether they’re from the home remodeling chain or not — “to help that customer experience go from inspiration to discovery to sale in one experience,” said Melanie Babcock, senior director of agile marketing and social media at Home Depot. “In said Babcock. “In

Tools 110

Tools social media Customer Experience Strategy 110

FICO

MAY 15, 2023

Managing Bills, The Modern Way AGL’s solution, called the Personalised Collections Hub, delivers unique video messages to each AGL customer via SMS or email with self-service options for bill payments. The flexibility of the solution meant that video messages and self-service options could be turned around the same day.

Payments 52

Payments Video Customer Experience social media 52

Celent Banking

DECEMBER 15, 2015

For those unfamiliar, mBank is a Polish direct bank brand established by BRE Bank in 2000 as one of the first of its kind in the country. Thanks to the mBank’s business achievements and potential of the brand as first and the biggest internet bank in Poland, BRE Bank Group decided in 2013 to change company name to mBank.

Branding 100

Branding Retail social media Video 100

PYMNTS

FEBRUARY 2, 2018

Trevor Sumner, CEO of PERCH , said that people aren’t seeing TV ads anymore, and active engagement between brands and their customers on Facebook is dwarfed by the number of shoppers who pass by a store display on any given day. Every brand is vying for attention with video and direct-to-consumer digital media.

Branding 156

Branding Retail social media Marketing 156

PYMNTS

APRIL 30, 2018

QVC President and CEO Mike George said when the deal was announced,“By creating the leader in discovery-based shopping, we will enhance the customer experience, accelerate innovation, leverage our resources and talents to further strengthen our brands, and redeploy savings for innovation and growth.

Branding 129

Branding Millennials Retail social media 129

PYMNTS

JANUARY 19, 2019

And classic films aren’t the only place where a flop can presage a hit: In fact, many of today’s favorite consumer innovations come care of a failed first iteration that was widely derided before it was praised. It was in defining and controlling its relationship to video game developers. For example…. The Tablet. The Miss .

Video 152

Video Los Angeles System United States 152

Social Assurance

SEPTEMBER 23, 2021

TikTok is rapidly growing its user base and implementing a content strategy for this platform should be a growing priority for all financial brands. We’ll be reviewing the latest TikTok user report, highlighting which findings are relevant for you, and guiding your brand to build a TikTok content strategy. Social Media Today.

Strategy 15

Strategy social media Video Trends 15

Gonzobanker

DECEMBER 14, 2023

Under Stuart’s leadership over the past 17 years, OnPoint has gone from under $2 billion in assets to knocking on the door of $10 billion, all while becoming the most recognized financial brand in the Portland market and achieving some of the industry’s best profitability in 2023. Oh, and along the way, OnPoint will provide an amazing $2.5

Fintech 195

Fintech Community Regional Technology 195

South State Correspondent

OCTOBER 20, 2022

Innovative banks not only provide quick tutorials upfront during the onboarding process but have pre-built customer journeys that follow up with automated educational material around anticipated events such as month-end reconciliation or tax time. Similarly, another bank developed a service and branding campaign around “AskOnce.”

Policies 195

Policies Training Customer Experience Examples 195

NCR

SEPTEMBER 19, 2017

But consider how marketers felt when the Internet first became a thing, or email, or social media. It’s not as easy to send money or the title of a car or rights to a song as it is to send email, text, or a video file. Right now brands control access identity and the gathering of personal information. Brand Loyalty.

blockchain 45

blockchain Marketing social media Bitcoin 45