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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

However, these reputational risk management (RRM) frameworks are still widely underdeveloped. Recent bank crises plead the case for risk management preparedness. Financial services institutions must meet customers where they are, not only with standard marketing and services but with crisis management strategies, as well.

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Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

Perficient

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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Marketing Deposits Like Barbie

South State Correspondent

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195
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Meet Revuze, The Startup Bringing Artificial Intelligence To Brand Management

PYMNTS

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product.

Branding 100
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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184
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Instagram Tests The Ability To Shop In-App

PYMNTS

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Payment information entered on Instagram can be saved and orders can be managed from the app. based mobile users.