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Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

Branding 263
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Companies like to focus on accelerating digital transformation to be the ‘leaders of Industry’.

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Industry Slant // Bo Berg Talks Giant Schnauzers, DJing, Financial Services

Perficient

BB : In 1992, I discovered these online bulletin boards, where you could communicate with people all around the world. MM: So, you started at City National Bank, and was the bank online before you got there? I touch a variety of sub-industries, including retail banking, commercial banking, and payments. MM: Favorite brands?

Industry 539
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Walmart Debuts Online Private-Label Furniture Brand

PYMNTS

Walmart has released a new online-only furniture brand called MoDRN, the company said on Friday (Feb. Now, the company wants to focus more on what it calls a specialty shopping experience, aiming to grow a variety of trendy collections that can only be found online. That’s where MoDRN comes in.

Branding 116
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. There is a gold mine in DTC if one is not solely occupied in selling goods, but in authentically understanding needs,” says Michael Forhez , global managing director of consumer markets at Oracle Industry Solutions Group. “If

Branding 183
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Goodyear Offers Online Discounts To Convoy Carriers

PYMNTS

This is the first time that Goodyear has offered an online discount offering via its commercial eCommerce platform at GoodyearTruckTires.com , per an announcement. ” Goodyear’s online shopping platform is an addition to its consumer platform, which “leads the industry in website traffic,” according to the company.

Online 245