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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

In 1910, the world of foil enjoyed its most important historical innovation: The Swiss figured out how to make it out of aluminum instead of tin. We see consumers try our product, and we see repetition back to the brand in the vast majority of cases. Moving On Millennials . No one has cracked that. Bracing For The Shift.

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Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement

PYMNTS

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. That’s the message of a new, in-depth PYMNTS story about how to win the loyalty of those younger consumers. Millennials are ready to be engaged.

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Staying on brand: How to humanize virtual agents, just enough

Insights on Business

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. Some brands have attempted to do this simply by using a “human” avatar and name, but does that go far enough for create a comfortable, natural experience? Finding the right balance for your brand.

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How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers

PYMNTS

When Kohl’s decided to bring Amazon into its store locations about a year ago, many commentators wondered if the brand had made a big mistake. Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds.

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Millennials Are Breaking Up With Napkins For Paper Towels

PYMNTS

Though it was their grandparents that gave rise to modern American consumer culture, millennials often get dinged for being too obsessed with having the latest and greatest gadgets. It’s not as if millennials are wiping their dirty hands on their ripped designer jeans, though.

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How to Define the Generations: The Ultimate Guide for Marketers

The Financial Brand

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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