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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

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How To Improve Uninsured Deposit Performance

South State Correspondent

As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months. The post How To Improve Uninsured Deposit Performance appeared first on SouthState Correspondent Division. This alone can have a material impact on retention and is inexpensive.

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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We BONUS: See how Lynn’s philosophy on teamwork helped grow her career at Perficient.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

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How to Get Off the Hot Rate Ferris Wheel

Jeff For Banks

I can think of no reason why a bank would claim the mantel of brand leadership if they must routinely price up deposits or reduce loan yields or structures to get new customers. Be part of customers' personal brands - "I gotta have my Starbucks!" "My In fact, being the best price in town might diminish your brand.

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How to Build a Data Culture that Supports Digital Banking Transformation

The Financial Brand

Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership support. The post How to Build a Data Culture that Supports Digital Banking Transformation appeared first on The Financial Brand.

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The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand

PYMNTS

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. With the new leadership, other changes came. And so far, despite a few pivots, Supergoop is still there and still an independent brand.

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