Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

OCTOBER 29, 2020

By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. For any brand that promises to entertain, motivation should center on pleasure. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic.

US 294

US social media User Experience Digital Strategies 294

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. How to Get There.

How To 508

How To Branding Customer Experience Industry 508

CB Insights

MAY 10, 2018

The company also lacked a cohesive vision that promoted collaboration between digital and the traditional corporate structure.” ” This company had an online presence generating data, but lacked leadership or a vision around how that online presence should work or how that data could truly benefit its core business.

Strategy 78

Strategy Management Analytics Tools 78