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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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Luxury Brands Like Bulgari And Louis Vuitton Embrace WeChat In China

PYMNTS

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100
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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207
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Instagram Aims To ‘Unlock’ Value Through Shopping Features

PYMNTS

Mosseri noted that inventory systems management integration, as well as buyer protection features, would need to be put in place. Mosseri also noted that the group was “very excited” about the idea of having “reasonable” transaction commissions. “It The shopping effort, however, is a longer-term plan and would need infrastructure.

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How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

PYMNTS

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. Today’s shoppers, according to Jordan Ste.

Branding 101
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

As the report states, “We … find that a significant share of consumers are willing to bank with the institutions — financial or otherwise — that offer them the best spending and money management tools.”. A lot of banking customers are going to switch brands this year, and services like mobile cards will be decisive for them.

Mobile 153
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PowerBuy Unveils Multi-Product eCommerce Gamification Feature

PYMNTS

Social-Commerce-as-a-Service app PowerBuy has rolled out its Multi Product PowerBuy group buying functionality, which is now available via the Shopify app store. Retailers on Shopify can now add social group purchasing to their eCommerce storefronts, according to a Wednesday (Oct. 21) announcement.