Remove Branding Remove Google Remove Marketing Remove Millennials
article thumbnail

Inside Marketing: Maximizing ROI With Digital Branding

William Mills

Instead, the eldest millennials—otherwise known as the first digital natives—are turning 40 this year, and their expectations should not be taken lightly. While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X.

article thumbnail

Reseller Market Maintains Momentum With Nordstrom’s Entry

PYMNTS

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Afterpay Teams With Simon Before Holiday Shopping Season

PYMNTS

Shoppers can start a purchase in stores by selecting the card icon in the Afterpay mobile program, which activates the Afterpay card that can be used for purchases via Google Pay or Apple Pay. Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before. And there's a huge opportunity.

article thumbnail

Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

article thumbnail

Just _ Me: Venmo Launches New Branding Campaign

PYMNTS

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. That’s how the FinTech’s new creative content is structured. It’s called the “Blank Me” campaign.

Branding 112
article thumbnail

Mobile Payments: Samsung To Tackle Africa And Google The App Landscape

PYMNTS

Meanwhile, Samsung is tackling the African market ahead of Apple and Android, and Google announces a way to avoid app downloads. Millennials Eschew Bank Mobile Wallets. The study found that both millennials and non-millennials want to use mobile to manage finances, and cash is becoming less important to both groups.

Samsung 100
article thumbnail

Milk And Cereal Too Burdensome For 40% Of Millennials

PYMNTS

Baby Boomers practically grew up on the stuff — and the games on the side of the boxes — but, true to form, their millennial counterparts have different plans. At least, that’s the case for the 40 percent of millennials who said eating a bowl of cereal is just too much work that early in the morning. So said Mintel’s U.S.