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How Fintech Organizations Can Better Leverage Social Media

William Mills

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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FinTech Startup Sezzle Tops 1M Active Customers

PYMNTS

Digital payments FinTech startup Sezzle announced on Monday (Feb. Boosting shopping via smartphone has been a challenge for retailers, even as consumers spend many hours each day using their phones to interact with banks, brands, news platforms and social media outlets. 10) that it topped 1 million active customers. .

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Buy Now Pay Later Startup Sezzle Tops 1M Active Customers

PYMNTS

Digital payments FinTech startup Sezzle announced on Monday (Feb. Boosting shopping via smartphone has been a challenge for retailers, even as consumers spend many hours each day using their phones to interact with banks, brands, news platforms and social media outlets. 10) that it topped 1 million active customers. .

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Chase On Gen Z, Mobile Banking — 10 Years In

PYMNTS

With more consumers than ever interested in fulfilling all their financial needs on mobile, both legacy banks and FinTech firms are focusing on creating digital-only banking services, designed to catch and keep customers using their smartphones to bank. Deep Dive: Challenger Banks Versus Legacy-Backed Digital Brands. About the Tracker.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. The customer experience is horrible for many bank processes.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. The customer experience is horrible for many bank processes.