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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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Encouraging Employee Buy-In To Support Social Media Promotion of Your Fintech Brand

William Mills

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. And while fintech companies are certainly upping their game, a frequently overlooked (but very important) component of any successful social media campaign is employee engagement.

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How Fintech Organizations Can Better Leverage Social Media

William Mills

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions. The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintechs Draw Increasing Attention in Social Media Banking Chats

The Financial Brand

The post Fintechs Draw Increasing Attention in Social Media Banking Chats appeared first on The Financial Brand. Consumers love that banks are trustworthy but their commoditized products are snoozers compared to challengers' state of the art offerings.

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Building Fintech Brand Authority Through Earned and Owned Media

William Mills

Owned media includes anything that is produced and housed on the company’s own channels, including its website, emails or social media platforms. Owned media is not only crucial for SEO , it also helps position the company as a helpful resource. Typically, this encompasses all content marketing activities.

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Middesk CEO On Helping FIs And FinTechs Derisk KYB

PYMNTS

While consumer onboarding for banks and FinTechs has seen immense innovation in recent years, the same cannot be said for business customers, according to Kyle Mack, CEO of Middesk. 8), the company announced that it has joined Visa's Fintech Fast Track Program to help emerging FinTechs optimize their own business identity strategies.

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