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Striking a Balance: Fraud Prevention Versus User Experience in Digital Applications

Jack Henry

This means that when they open a new account at your bank or credit union, they aren’t thinking about the complex security measures that go into protecting their funds. Instead, they’re thinking of the quick and easy process they’ve experienced with their favorite brands.

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3 Ways to Create Digital Banking User Experiences that Build Loyalty

The Financial Brand

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

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The growing interest in digital banks

Insights on Business

There are interesting characteristics both in the new entrants and in the more established digital banks. Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials.

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BBVA On Google, Digital Banking And The Rise Of The ‘Everyday App’

PYMNTS

To that end, BBVA was one of six banks that said on Monday (Aug. 3) that it would work with Google to deliver “smart” digital bank accounts, using Google Pay as an app-driven way to broaden its digital reach and improve usersexperiences with their financial institutions (FIs). Ready For The Digital Shift.

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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

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Leveraging Data to Transform Digital Banking into a Profit Center

The Financial Brand

This article Leveraging Data to Transform Digital Banking into a Profit Center appeared first on The Financial Brand. Digital transformation often focuses on improving efficiency and the user experience. But don't overlook the opportunity to generate revenue.