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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

“We are essentially taking glass doors that were probably underutilized and not asking the retailer for any additional physical space.”. From a business standpoint, we believe that things like sales lift are obviously a really important metric,” Dravenstott said, “and you don't hear that much in brick and mortar retail.

Retail 277
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Retail 2020: Looking Back On D2C Brands

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Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. The seven-year-old D2C hybrid brand has received $4.7 Ramesh said.

Branding 162
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Retail Pulse: Luxury Brands Eye Airport Retail; Panera Bread Tests Dinner Menu

PYMNTS

Airports are providing luxury brands with access to consumers with extra time on their hands who want to buy unique and unusual items they can’t find near their residences. These hubs for travel retail, which are providing an audience of on-the-go travelers as U.S. percent to attain $76 billion last year.

Retail 101
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Chinese Consumers Resume Buying Luxury Brands

PYMNTS

Chinese consumers who have the money to spend are doing exactly that on retail splurges — but that hasn't translated evenly across all sectors of the economy, with spending on luxury items up but other more common retail lagging. After spending months inside, people have been engaging in retail therapy.

Branding 159
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

Retail 210
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Conversational Commerce Finds Its Voice In Digital Retail

PYMNTS

Herrick expects that ReplyBuy and Airship will create a holistic ecosystem, allowing retailers to use its engagement technology to acquire customers and then use conversational commerce to retain them and grow their value. The voice activation may come back with one brand or a few, as well as suggested websites or stores.

Retail 188