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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Press Release: BankBazaar Marks Third Year of Growth; Hits Rs. 215 Crore Revenue

BankBazaar

BankBazaar.com, India’s leading fintech co-branded Credit Card platform and online platform for free Credit Score, marks its third consecutive year of fast and sustainable growth, with an unaudited operating revenue of Rs.215 Strong bank partnerships have significantly bolstered BankBazaar’s position in the market. 215 Crore in FY24.

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Five Ways QSRs Are Driving Digital Innovation

PYMNTS

But these restaurants are not innovating all that fast — even with all sorts of new technologies hitting the market. But customer adoption isn’t behind the slow adoption of QSR innovations — in fact, 62 percent of consumers said the availability of digital innovations would make them more likely to visit QSRs in the future.

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21 Predictions About Digital Health in 2021: Part IV

Perficient

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. In part, this is because so much innovation ( small “i”! ) Virtual Health Isn’t All Plug-and-Play.

Tools 520
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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Outstanding Foods Aims To Hog The Market For Plant-Based Pork

PYMNTS

The four-year-old startup, which just raised $10 million in Series A funding, develops non-meat equivalents of pork rinds, bacon seasoning and other piggy products for the direct-to-consumer (D2C) and retail markets. You definitely wouldn’t want to eat food that I prepared,” he joked. Bringing the (Plant-Based) Piggies to Market .