PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

Abrigo

NOVEMBER 15, 2014

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Clearly, those in the “social media is a fad” camp were mistaken.

social media 170

social media Community United States America 170

PYMNTS

NOVEMBER 25, 2016

In advance of Black Friday, Sephora is lookin’ pretty in terms of social media. That’s according to Shareablee , which measures social media audiences and released its annual Black Friday Retail Brand Edition of its Social Scorecard. Sephora took the top billing with 2.4 Sephora took the top billing with 2.4

social media 100

social media Report Branding Retail 100

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. From its start, Nubank has had the audacious goal to become the most influential financial services company in the World.

Branding 221

Branding social media Strategy Data 221

PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. It makes sense.

social media 101

social media Branding Case Study Community 101

PYMNTS

JUNE 20, 2020

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement.

Branding 222

Branding social media Video Examples 222

PYMNTS

FEBRUARY 26, 2016

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

social media 100

social media Retail Marketing Maine 100

William Mills

APRIL 18, 2019

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. And while fintech companies are certainly upping their game, a frequently overlooked (but very important) component of any successful social media campaign is employee engagement.

social media 45

social media Branding Fintech Tools 45

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221

Branding social media Video Strategy 221

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Zwilling ZA Henckels is a German high-end kitchenware company, and it has a restaurant on top of its store in Shanghai. Two spots at the bar at 8:30 p.m.,”

Branding 131

Branding social media Trends Retail 131

PYMNTS

JUNE 12, 2020

Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new ways to connect on the app, and new augmented reality features, the company said on Thursday (June 11). The popular social media app said Minis are

social media 132

social media Tools Branding Company 132

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

FEBRUARY 14, 2020

Facebook has connected with Sequoia Capital India’s Surge accelerator initiative to roll out the fourth version of the VC Brand Incubator program in India, Deal Street Asia reported. Before its Surge collaboration, the program worked with three VC firms through which it mentored over 70 brands through different growth stages and verticals.

Branding 116

Branding social media Capital Resources 116

PYMNTS

MARCH 17, 2020

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146

Branding Kansas City Kansas social media 146

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app. “We

social media 227

social media Video Branding Community 227

Perficient

JULY 10, 2023

Heightened Role of Trust and Reputation Nearly all crises, if not handled promptly and thoroughly, can cause a company to lose the trust of its important customers, clients, and counterparties.​ Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. The company reportedly plans to use debt to fund the purchase. by buying hot brands and focusing on younger shoppers across the industry. for approximately $1.1

Branding 101

Branding social media Millennials Report 101

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos. The Products.

Branding 163

Branding Minneapolis social media Company 163

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

JANUARY 28, 2021

Squarespace was reported to be seeking a $400 million credit line in 2019, PYMNTS reported, which generally means that the company is preparing to go public. The company is cash-flow positive, a difference from others that are also worth a billion dollars. That, PYMNTS wrote, should bode well for its chances.

social media 160

social media Branding Security Online 160

Jeff For Banks

JUNE 1, 2013

Working in media, I have found that some companies get fixated on similar concepts. Social media is one of today’s hottest trends and most brands are jumping on the bandwagon – If everyone is doing it, why not us? jfb note: The author is pretty sharp, no? The samples are particularly helpful.

social media 104

social media Groups Trends Branding 104

PYMNTS

SEPTEMBER 9, 2020

Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable. Building A New Commerce Journey .

Branding 220

Branding Online Retail social media 220

Bank Innovation

NOVEMBER 1, 2019

Digital-only challenger bank Chime‘s recent outage may have riled many customers on social media, but the company’s real-time response to the crisis ensured damage to the brand was nipped in the bud. On October 16, digital banking startup Chime’s app went dark on its 5 million customers.

social media 186

social media Digital Banking Branding Company 186

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. Smaller brands are also making a play for the market. percent to 35.3

social media 257

social media Video Branding Online 257

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

MARCH 25, 2020

Suppliers to the “fast-fashion” companies of the globe such as Hennes & Mauritz AB, the owner of H&M, are some of the first to be impacted by the Western consumer shutdown. The business models of those companies rely on having the ability to move orders from manufacturing facilities to retail locations over a time frame of just weeks.

Branding 100

Branding Retail social media Video 100

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151