PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. Small Business Council.

social media 101

social media Branding Case Study Community 101

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221

Branding social media Video Strategy 221

PYMNTS

MARCH 25, 2020

Retailers are halting and calling off attire orders as Western shoppers remain in their residences and shops close because of the coronavirus pandemic. Suppliers to the “fast-fashion” companies of the globe such as Hennes & Mauritz AB, the owner of H&M, are some of the first to be impacted by the Western consumer shutdown.

Branding 100

Branding Retail social media Video 100

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The company’s collections by Riccardo Tisci, however, have boosted sales.

social media 110

social media Retail Branding Trends 110

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Zwilling ZA Henckels is a German high-end kitchenware company, and it has a restaurant on top of its store in Shanghai. Two spots at the bar at 8:30 p.m.,”

Branding 131

Branding social media Trends Retail 131

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Zwilling ZA Henckels is a German high-end kitchenware company, and it has a restaurant on top of its store in Shanghai. Two spots at the bar at 8:30 p.m.,”

Retail 130

Retail social media Branding Trends 130

PYMNTS

FEBRUARY 25, 2020

Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. Companies are facing a digital experience paradox,” said Alex Atzberger, CEO of Episerver.

Retail 202

Retail social media Study Security 202

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

NOVEMBER 26, 2019

Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year. Social Retail.

Retail 131

Retail Online social media United States 131

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

PYMNTS

MAY 5, 2020

As retailers contend with the continuing COVID-19 crisis and the inevitable resettling of the business, one of the most popular pieces of advice has been to reformat existing stores. Here’s the basic business model: Schildt selects a location and alerts local beverage, food and wellness brands about the installation’s launch.

Retail 150

Retail New York City New York social media 150

PYMNTS

DECEMBER 23, 2019

Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app. “We

social media 227

social media Video Branding Community 227

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos. The Products.

Branding 163

Branding Minneapolis social media Company 163

PYMNTS

JUNE 18, 2019

Pet retail is having a moment, with innovation and other efforts helping merchants better reach owners of dogs, cats and other household animals. One of the latest developments comes from a company called Pawscout. Online pet pharmacies also are pulling greater weight in pet retail. Better Pet Tag. Pet Medicine.

Retail 122

Retail social media Fort Worth Dallas 122

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels.

Payments 236

Payments social media Branding Study 236

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. Smaller brands are also making a play for the market. percent to 35.3

social media 257

social media Video Branding Online 257

PYMNTS

FEBRUARY 21, 2020

Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. In this case, over 8,000 consumers traveled through “The Journey,” an experiential retail concept in Toronto during the December 2019 holiday shopping season. Experiential Retail Expands.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

JANUARY 29, 2018

Earlier this month, Saks Fifth Avenue President Marc Metrick told CNBC that the luxury retailer didn’t need fancy artificial intelligence (AI) to help it succeed in the industry, despite the tectonic shift thrusting every other retailer into reliance on such technologies. Some luxury retailers are starting to offer such experiences.

Retail 122

Retail social media Branding Technology 122

PYMNTS

JANUARY 23, 2020

And retail and commerce-related payments are certainly a big part of that trend. It’s not just the direct selling of products to consumers that matters when it comes to cross-border retail. Several retail and retail-related trends are at play with this funding announcement. Importance of Logistics and Payments.

Retail 151

Retail social media Branding Trends 151

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. The company reportedly plans to use debt to fund the purchase. by buying hot brands and focusing on younger shoppers across the industry. for approximately $1.1

Branding 101

Branding social media Millennials Report 101

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

DECEMBER 26, 2019

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

DECEMBER 30, 2016

While the shift to the online space is often seen as the great game-changer in retail, Loren Padelford, vice president and general manager of Shopify Plus , said that the change is actually to something more fundamental. A lot of traditional merchants and retailers are struggling with that change. How do you sell on Facebook?

Retail 130

Retail social media Branding Mobile 130

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151