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How Millennials Shop For Furniture With Direct-To-Consumer Brands

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Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. The Wall Street Journal also noted that “transparency rates highly for a typical millennial site.”

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Deep Dive: Travel, Hospitality Get A Millennial Makeover

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Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Special K, Other CPG Brands Step Up D2C Efforts

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Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. The promotion started Sept.

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Franklin Templeton Teams Up With Razer To Woo Millennial Investors

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trillion global investment giant founded in the 1940s and named after Benjamin Franklin is teaming up with upstart Razer Fintech to create a digital wealth management platform targeted at millennials and young investors. 14) to work together to develop the new platform.

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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

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In 1910, the world of foil enjoyed its most important historical innovation: The Swiss figured out how to make it out of aluminum instead of tin. So much so that Reynolds quickly grew beyond being an aluminum foil company, expanding into an entire universe of home products: cling wrap, parchment paper, plastic containers, etc.

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Are Millennials Really Killing Canned Tuna, Too?

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The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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Welcome To The New C-Store Innovation Game

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Retail innovation labs – incubators or tech hubs – aren’t confined to operations run by the likes of Amazon or Walmart. A new lab store from 7-Eleven underscores the innovation wave that is taking place in the convenience store sector of retail – a sector ripe for change, disruption and growth. stores with the innovation.