South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events.

Data 195

Data Management Conference Branding 195

South State Correspondent

DECEMBER 8, 2023

The need to reduce cost, the move to instant payments, and the need to deliver more unique products and services are all driving this effort at credit unions, community banks, and mid-sized banks. However, banks differed in how to get there. The same goes for technology.

Conference 195

Conference Retail Community Bank Technology 195

Independent Banker

DECEMBER 31, 2021

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. In its simplest form, it expands the reach of a community bank’s content. How to measure success. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

DECEMBER 31, 2022

Community banks can help prevent, identify and report financial elder abuse. A number of ICBA solutions provide community bankers with the tools they need to assist customers who may be experiencing financial exploitation. How to respond to elder financial abuse. What can be done to prevent it in the future. CRA Partners.

Training 91

Training Community Resources Course 91

South State Correspondent

OCTOBER 28, 2022

Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. This was followed by a focus on banking-as-a-service, embedded finance, open banking, Web 3.0, Any community bank that believes it can keep up and thwart millions of attacks per second is fooling itself.

Conference 195

Conference Technology Las Vegas Trends 195

Independent Banker

JUNE 30, 2022

Academy Bank COO Tom Kientz notes that the community bank was eager to expand its deposit and loan services. Looking for an avenue to increase its deposit base, Academy Bank tapped into a market it hadn’t explored before: homeowners associations. What does the future hold for Academy Bank as it relates to serving HOAs? “I

Kansas City 91

Kansas City Kansas FDIC Community Bank 91

Gonzobanker

FEBRUARY 23, 2022

Early adopters are earning prestige while investors and a hoard of community banks explore the opportunity to tap into this new source of revenue. Bank execs looking to champion a BaaS initiative must find the balance between the traditional business case model and an innovative investment strategy to drive future growth.

Community Bank 118

Community Bank Strategy Risk Management Fintech 118

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

The Emmerich Group

APRIL 11, 2024

Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. How does that sound? I’ll show you how to get them to come around. The most common banking USPS , and why you should never use them.

Video 36

Video Community Bank Community Exercises 36

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! Simple: it shows your brand’s lighter side and helps your followers better connect with you! Financial tips and products are great go-to pieces of content for your brand, but don’t be afraid to change things up.

social media 15

social media Branding How To National 15

The Emmerich Group

MAY 22, 2024

I’ll show you how to flip that belief and get the best credits in your market while getting 100,150, or even 200 basis points above market. Unlike how most marketing is done in banking today, you need to target the precious few. You don’t want brand awareness; you want brand insistence.

Video 36

Video Community Bank Marketing Meeting 36

Independent Banker

OCTOBER 31, 2021

“I’m not sure how we would have processed all of the PPP loans and everything else in the last 18 months without some of the technology that we have implemented,” says Chris Jundt, senior vice president and chief lending officer at First State Bank & Trust. Northpointe Bank in Grand Rapids, Mich., Cashing in on efficiencies.

Lending 91

Lending Community Bank Community North Dakota 91

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

social media 195

social media FDIC Branding Management 195

South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. Sometimes just a graphics tool can help a banker win more loan business. Why The Loan Proposal Generator Works.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. Sometimes just a graphics tool can help a banker win more loan business. Why The Loan Proposal Generator Works.

Tools 195

Tools Lending Online Training 195

Independent Banker

MAY 26, 2016

To compete in this dynamic, evolving environment, community banks should convert what they have traditionally done well, offering personalized service, and take a close look at their digital payment experience from the customer’s point of view. Each channel should have a similar look and feel with clean, consistent branding.

Community Bank 70

Community Bank Community Innovation System 70

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023.

Community Bank 91

Community Bank Community Tampa North Carolina 91

Social Assurance

JANUARY 11, 2021

This new digital storefront simplifies how companies can build an eCommerce business and quickly build a digital shopfront, with access to payment tools. This is important for financial brands to pay attention to for two primary reasons. This is a formidable challenge for community banks.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

This new digital storefront simplifies how companies can build an eCommerce business and quickly build a digital shopfront, with access to payment tools. This is important for financial brands to pay attention to for two primary reasons. This is a formidable challenge for community banks.

social media 15

social media Branding Trends Tools 15

Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

How To 17

How To Marketing Community social media 17

Independent Banker

AUGUST 25, 2016

Wisconsin bank uses LEAD FWD Summit as a development resource. You can feel the energy boost at Park Bank from its leadership development program. Young employees at the community bank in Madison, Wis., They like that they’re making contributions that they can see impact how we do things. By Tim Cook. are excited.

Conference 104

Conference Leadership Community Bank Community 104

Jeff For Banks

SEPTEMBER 26, 2013

How do I explain the branding study by a client that identified Ally Bank as the most recognizable brand in their market? As most readers know, Ally is the former bank-finance arm of General Motors (GMAC). How could blast, one directional messaging still yield results in today''s engagement world?

San Antonio 81

San Antonio Conference Community Community Bank 81

Digital Growth Institute

MAY 3, 2022

"As leaders, it’s about communication and transparency - communicating often and frequently about why you’re changing, what your goals are, and what it means.” Most financial brands have a treasure trove of data about their customers, but they don’t know how to dig through it and leverage it for positive transformation.

Data 15

Data Community Bank Community Digital Banking 15

Independent Banker

OCTOBER 29, 2014

Big-brand megabanks, the Visa and MasterCard networks, and big-box merchants had signed up to become partners with Apple’s universal retail smartphone app that uses Near Field Communication and tokenization technologies. So where do ballyhooed mobile banking and payments developments among the biggest players leave community banks?

Mobile 105

Mobile Community Bank Community Technology 105

Gonzobanker

DECEMBER 19, 2022

Hats off to Thomas Shara at Lakeland and Tony Labozzetta of Provident for architecting the new $25 billion super-community bank in New Jersey. Let’s see how this new scale allows for big investments in future innovation. Goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank.

Community 216

Community Fintech Industry Innovation 216

Jeff For Banks

JANUARY 11, 2014

Although fraudsters don''t typically use a community bank or credit union as home base for their antics, some do, such as Aubrey Lee Price who defrauded a community bank in Georgia for $21 million. Others use very large financial institutions that can only loosely be called banks.

Boston 84

Boston DC Community Community Bank 84

Banking 2020

JANUARY 29, 2016

Articles via Mobile Marketing Watch, Mobile Payments Today, The Financial Brand, American Banker. Digital Transformation: Blending Design and Data in Banking: Suggestions and successful tips on how banks can propel a digital transformation strategy to engage customers.

Mobile 40

Mobile Industry Technology Payments 40

South State Correspondent

MAY 31, 2023

The more personal and closer to the mass private banking model you can get, the more influential the campaign will be. Customer anxiety around branch banking starts and stops with the customer not knowing how to solve their challenge. Putting This into Action Managing branch traffic and staffing are not passive exercises.

Data 195

Data Branch Strategies Strategy Mobile 195

Abrigo

OCTOBER 20, 2020

Key Takeaways Gain an understanding of the current state of banking and future expectations. Learn how to support company culture and hiring long-term talent. Community banking is here to stay, but in a way where it’s evolving and becoming more modern, and we need to attract the right talent pool to ensure we’re bridging those gaps.”.

Management 195

Management Lending Community Strategy 195

Independent Banker

AUGUST 25, 2016

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.

social media 70

social media Community Bank Community Video 70

NCR

APRIL 13, 2016

You have all these emerging marketplace lenders that originally were just going direct to consumer, where it’s very expensive to create a brand awareness and advertise. Now they’re forming partnerships with traditional banks (which have) legacy systems. Q: How do you surround yourself with good, resourceful people?

Capital 40

Capital Marketing How To Lending 40

The Emmerich Group

MAY 29, 2024

Or you’re worried about how to get your entire team to buy into the idea that they can get the best quality credits, and at the same time get substantial premium pricing. I’m going to show you how to overcome the mountain of evidence that your team leans on to hold up their old beliefs. And they’re probably right.

Video 28

Video Marketing Exercises Branding 28

Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

Fintech 194

Fintech Community Regional Technology 194

The Emmerich Group

MARCH 18, 2013

They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. Unfortunately nobody’s updated the teaching, so most banks get a negative ROI on a serious investment of resources. Branding—The “snake oil” of marketing.

Marketing 28

Marketing How To Branding Strategy 28

Jeff For Banks

JUNE 22, 2015

Chris Cox, the head of Regions Bank eBusiness unit, was quoted in Bank Technology News on how personal financial management (PFM) tools will soon be part of a customer's everyday interaction with their bank once they login. And don't stop at retail banking tools. I believe him. Or you could let Mint do it.

Tools 60

Tools Branding Training Apple 60

PYMNTS

APRIL 1, 2019

percent of CU members said they would not switch from a CU to a FinTech because they have less trust in these brands. There has been tremendous innovation in digital banking and faster payments — and I think we have a lot more feature functionality coming out of the digital space to come,” Lynch said.

Innovation 141

Innovation Fintech Fraud Security 141