South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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social media Community Bank Community Video 70

South State Correspondent

MAY 31, 2023

The more personal and closer to the mass private banking model you can get, the more influential the campaign will be. Customer anxiety around branch banking starts and stops with the customer not knowing how to solve their challenge. Putting This into Action Managing branch traffic and staffing are not passive exercises.

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Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

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Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023.

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Long Lasting Ideas

FEBRUARY 16, 2016

Here are some creative ideas for how to get some bounce for your digital presence. The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Let me know what your bank is doing.

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Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

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Social Assurance

JANUARY 27, 2020

Embrace Digital Marketing and Social Media Advertising. Startups know that in order to compete with established brands, they often can’t allocate much of their budget toward traditional media. Instead, they have to get inventive and leverage new media. It gets results. Knowledge really is power.

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Gonzobanker

DECEMBER 22, 2020

Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness? Jill is continually demonstrating just how loud a $300 million community bank can roar!

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Social Assurance

DECEMBER 16, 2016

People just don’t get excited about a bank like they do for a brand like Skittles. Banking and credit union marketing teams invest lots of energy, time and money in trying to figure out how to achieve the highest levels of social engagement. Cover your social bases. But I digress.

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social media Community Bank Branding Community 12

Gonzobanker

DECEMBER 20, 2018

We’ve stressed over loan growth and then sweated how to fund it. We’ve seen the big Wall Street banks raise the hurdle (and clear it!) Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. GonzoBanker of the Year – Mid-Size Banks. Bank Purchase of the Year.

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Gonzobanker

NOVEMBER 18, 2014

Ringlemann said IndieGogo will be a banker’s friend because IndieGogo will take the risks banks will not and incubate the companies to get to loan-ready. Reminded us of how Lee Scott said Walmart would be the banker’s friend last year. First Financial Bank’s GonzoBanker Tom McGill leads some coffee talk with Jim Burson.

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Gonzobanker

DECEMBER 22, 2015

Jill Castilla, CEO of Citizens Bank of Edmond, Okla. This year, the award is less about advancing “your career” as it is about advancing “your bank.” No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond).

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William Mills

MAY 11, 2016

Managing cash flow – targeted at small business in partnership with banks. Credit HQ helps demonstrate to a small business how to start trading. Looking for banks or credit unions. Branded version is available. ^KT. The account has a tie into social media and sharing. Karl Falk (CEO).

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