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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained. Registering And Extending Brand Appeal . BNPL Expands Demographic Reach .

Branding 187
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Reseller Market Maintains Momentum With Nordstrom’s Entry

PYMNTS

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Today In Data: Banks Give Consumers Confidence Amid Data Breaches

PYMNTS

s revenues fell slightly below estimates for the third quarter , while New York City is a popular destination for brands looking to open their first pop-up shops. percent: The share of brands that pick New York as the location for their first pop-up shops. And Tiffany & Co. ’s

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Visa: US Contactless Payments Primed For A Big 2020

PYMNTS

11), that public pilot officially came to an end, as Penn Station was added to the New York list of MTA stations that enables open payments using network-branded contactless cards. Visa began this project with the idea that New York City could be the “ground zero” for contactless card ignition in the U.S.

New York 167
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Is The US On The Verge Of A Contactless Surge?

PYMNTS

don’t rely on swiping or chip card readers. cards use chip-and-signature and chip-and-PIN methods. The new PYMNTS mPOS Tracker takes a look at the state of mPOS solutions in North America. Card issuers have been slow to release contactless cards due to limited acceptance at the point of sale. However, the U.S.

US 140
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T.J.Maxx Launches Multi-City Interactive Game

PYMNTS

Discount retailer T.J.Maxx is partnering with Instagram tastemakers to promote a new term called “Maxximizing,” which the company says means not needing to sacrifice on quality or price to find cherished items, according to a press release by the brand. . “Now, as a new mother, I hope to pass the same skills on to my own child.