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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained. Registering And Extending Brand Appeal . BNPL Expands Demographic Reach .

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How Cashierless Checkout Can Power Brand Marketing Experiences

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Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Uber And Yext Team Up To Help Brands Launch In-App Campaigns

PYMNTS

Ride-hailing service Uber is partnering with Yext, the location data company, to enable brands to create in-app campaigns. The report said brands can use Yext’s software to put Uber’s API into their mobile apps, websites and emails. Brands can specify an exact address or location where they want the customers dropped off.

Branding 100
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Reseller Market Maintains Momentum With Nordstrom’s Entry

PYMNTS

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. Called See You Tomorrow , its “re-commerce experience” will include an online marketplace and brick-and-mortar location housed in the Nordstrom New York City flagship store on 5th Avenue.

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Ivalua Launches Gov’t Procurement Tools Amid NYC Debacle

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Enterprise spend management company Ivalua is launching its solution designed for the public sector as criticism mounts over the firm’s contract with New York City. The offering enables end users in the public sector to customize the product and adjust to changes in regulations and policies.

Tools 108
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Today In Data: Banks Give Consumers Confidence Amid Data Breaches

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s revenues fell slightly below estimates for the third quarter , while New York City is a popular destination for brands looking to open their first pop-up shops. percent: The share of brands that pick New York as the location for their first pop-up shops. And Tiffany & Co. ’s

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Visa: US Contactless Payments Primed For A Big 2020

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11), that public pilot officially came to an end, as Penn Station was added to the New York list of MTA stations that enables open payments using network-branded contactless cards. Visa began this project with the idea that New York City could be the “ground zero” for contactless card ignition in the U.S.

New York 167