Remove Branding Remove Cards Remove Marketing Remove Millennials
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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Afterpay Hires Ex-Airbnb Official For Global Marketing

PYMNTS

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

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We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.

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Afterpay CEO On The Obstacles And Opportunities Growing Into The U.S. Market

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market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product.

Marketing 138
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153