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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million.

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Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express, Amazon Rollout Card For UK SMBs. US Bank Instant Card Connects With Concur Expense.

Cards 248
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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Spend Controls Fuel Commercial Card Innovation

PYMNTS

Spend controls were the focus of innovation in the commercial card space this week thanks to feature and program launches. This week’s commercial card innovation tracker includes a rollout of the next generation of authorization controls from Comdata Inc., Mastercard Adds B2B Payment Functionality With Commercial Cards.

Cards 130
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UnionPay To Roll Out Branded Card In The UK

PYMNTS

China’s UnionPay , the payment card issuer, is gearing up to roll out branded cards in the U.K. According to a report in the Financial Times , with UnionPay facing increased competition in its home market from the likes of Alipay and WeChat Pay , it is setting its sights on expansion.

Branding 177
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139