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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained.

Branding 187
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Houzz To Launch First Credit Card, Co-Branded With Mastercard

PYMNTS

is launching its first private-label credit card with Mastercard and Alliance Data. Our new credit cards align with our mission to deliver the best experience for home renovation and design, whether you’re building a custom home or decorating a small room,” said Sanjay Raman, vice president of product, marketplace at Houzz. “Our

Branding 129
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Fingerprint Cards Unveils Biometric Platform; TransferTo Becomes Two Brands

PYMNTS

Coverage includes Sweden’s Fingerprint Cards AB unveiling a biometric software platform for payment cards, wearables and USB dongles. Swedish biometrics company Fingerprint Cards AB has unveiled its FPC-BEP biometric software platform geared toward wearables, USB dongles and payment cards.

Branding 135
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New credit card partnerships climb, but the composition shifts

Accenture

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

Cards 150